
On today’s episode, Dr. Josh Satterlee shares how podcasting allows his love of talking and networking to generate real business revenue. From developing cutting-edge training courses to creating invaluable online content, Josh’s journey exemplifies the power of podcasting. As the host of Clinic Gym Radio, Josh enlightens us on the pivotal role of podcasting in his marketing strategy, citing several examples where his podcast did all the heavy lifting of closing sales.
Today’s episode includes:
- What role podcasting plays in the marketing and growth of Josh’s businesses.
- How technical improvements and personal touches can optimize a podcast’s success.
- How podcast invitations serve as strategic networking opportunities with mentors and industry leaders.
- One strategy Josh developed that has led to high-level guests sharing their episode on social media.
- How podcasting has contributed to measurable growth for Josh’s businesses.
- The importance of leveraging in-person networking to maximize the potential of podcasting.
- How Josh ties $60,000 of revenue to a single day thanks to exposure from his podcast.
- The role of podcasting as a part of an overall marketing strategy.
Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.
Clinic Gym Hybrid: https://clinicgymhybrid.com/
Trust Driven Care: https://trustdrivencare.com/
Josh on Instagram: https://www.instagram.com/drsatterlee
Josh on LinkedIn: https://www.linkedin.com/in/dr-josh-satterlee-8ab48ba3/
Clinic Gym Radio on Spotify: https://open.spotify.com/show/7r0o12eAMswGQ5kdLmU0t7
Clinic Gym Radio on Apple Podcasts: https://podcasts.apple.com/us/podcast/clinic-gym-radio/id1321923940
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/
Our Instagram: https://www.instagram.com/ecpodcaststudio/
View Unedited Podcast Transcript
Welcome to Profits Through Podcasting, the show for entrepreneurs with podcasts who want to monetize by generating leads and profits for their business from podcasting. I’m your host, joel Oliver, ceo of East Coast Studio, and today’s guest destroys any preconceived notions that you may have had about monetizing or generating leads from your podcast, as he’s going to share a story of tying $60,000 of revenue back to a single day thanks to his podcast. From that, we also discuss how to maximize the results and ROI that you can get from podcasting. How he’s managed to hang in there for over five years with his podcast Clinic Gym Radio. How he goes about understanding how to actually connect business revenue with the podcast and justify the time and cost associated with producing it. And a neat little method he’s come up with to get high level guests to share his podcast on social media.
His name is Dr Josh Satterley. He’s a chiropractor with experience, treating thousands of patients and educating hundreds of chiropractors using his wide knowledge of the health, wellness and fitness industry. As you’ll hear, josh has turned his focus from treating patients to a number of businesses now, including Clinic Gym, hybrid and Trust Driven Care. All right, hey, josh, welcome in. You’ve been podcasting for it’s got to be at least five years at this point with Clinic Gym Radio. Give us a bit of background there. You’re quickly coming up on 250 episodes. Why did you originally decide to get into podcasting? What were your goals behind that?
Yeah, Thanks for having me, joel. One thing that I would say is I started podcasting really because I loved podcasts. I was an early listener to podcasts on my way to work and whatnot I started talking about. So I’m a chiropractor, as you know. I was talking about integrating fitness and chiropractic.
I had written some articles for different websites and some groups and whatnot, but I really wanted to get the detailed message out. When you write these blog articles, the five bullet points you would cover, whatever the big ideas. Anyways, I wanted to get the details out and I was like man, I like talking, I like the podcast long format idea. I’m going to just start podcasting. I’ll tell you back in the day when I started. I think I actually I would tell you I started this version of podcast like 2018, but I started way back before that and I stumbled with it because that was back when you had to like there wasn’t just simple software, zoom wasn’t around, it was clunky, anyway. So I would say this is like version two, but yeah, I just wanted to get the details out and kind of tell a rich version of the story.
At that point did you have any sort of vision on how this would kind of help your business? Did you have the clinic gym business back then?
No, I would say that you know, I kind of thought about that, but the podcast shaped the business more than the opposite and they were kind of coming up at the same time because I would say, until I really started talking about it and telling that story for a little bit probably that six months I didn’t really see that it could be a business. But then when I got the reaction of everybody and you know I’d get these comments like, oh my God, you’re talking about exactly what I want to know. Or you know, oh, preach, because that I’ve been dreaming about that for a long time but I just never did it that shaped into like, oh man, maybe we could have like training and courses and online stuff. When you started.
It wasn’t like you had a goal of supplementing the business, it was just. Let me just start talking because I want to get this stuff out there.
Yeah, probably more of that. And I would secretly say you know, one of the greatest tricks that a podcaster will know is if you ask any of your mentors, are you available for an hour just to talk, They’d say, nah, I’m kind of busy. If you say, hey, could I have you on my podcast, they’re like, oh, I’d love to. You know, see, you can get a ton of entry into really great guests and people you want to talk to in a great way.
Exactly, yeah, and we focus on here. The generating leads and profits through podcasting is one of the elements, but that’s the huge thing is, like you’re saying, just networking and kind of giving people a platform to come talk to you and meet you that you wouldn’t have the opportunity to otherwise. So there’s a whole bunch of benefits around there. Yeah.
And I’m sure you see this, joel, but like the whatever you want to say the SEO or the search juice when you’re on with somebody. So I always use this example, like early on in my podcast, I interviewed this guy who was like a fitness guy coming up and I’m like man, I just get the gut feeling this guy’s going to be big. And I interviewed him and his name is Alex Hormozzi. Right At that time he came on just scheduled. I scheduled with his wife like it wasn’t anything big, and then literally by the time I said, hey, I want to send a thank you and maybe we could do this again in six months. He had kind of hit his hockey stick of growth. And now I’m sure a lot of listeners know him. But I couldn’t schedule with him a second time because he was too busy and too popular and stuff. And I just remember that was like, yeah, at that moment I could get him in, you know, but later he’s too popular, but forever I get a post, you know.
Josh. Saturday interviews Alex Hermosi. That was an interesting one.
And now that has, yeah, that has some juice, though, cause that was a while back. I must have been when we were working together or maybe it was before, but I just I don’t know. Recently I was looking through your archives and I saw I was Googling or something and I saw Josh and Alex Hermosi and I thought I don’t remember that. Like when did that happen? So yeah, that was a pretty cool one, yeah, yeah. So we’ll get into the business stuff that about your businesses as well. But just before we do that, a quick question as well. So you mentioned Alex Hermosi. Could you think of any other instances, maybe not even specifics, but how this has contributed to your network over the years and like, who else have been able to meet Don’t have to give specific names, but just how that has kind of evolved your network and who you know.
I would tell you. So, like we’re recording this on a Monday, and I would tell you that last week, just by chance, I happen to be spending time at again, I’m a chiropractor and there’s this conference called the Parker seminars. It’s held in Las Vegas. It’s the biggest chiropractic conference of the year, like bar none. It’s by far, in the way, the biggest conference. I was lucky enough to speak there and I would tell you that the podcast reassured, or maybe helped tip over, the people who scheduled me to speak, meaning it gave them confidence to allow me to speak, because they’ve heard hours and hours of me speaking and interviewing and it’s clear that I know what I’m talking about. But what other format would give them that insight, short of writing a book, maybe? But like, how else would they know? If they’re wondering we’ve heard about this guy, but is he good, is he not? And I’m like, because the one of the coordinators was mentioning that that’s how they got me and I have another crazy story where that happened as well.
Okay, yeah, we’ll get into that. But that’s a great point before we move on is this is a great example of how to make the most out of podcasting is if you’re just gonna do the podcast and sit at home, while maybe over time you’ll get something out of it, but for you to be out doing these conferences and networking, you’re getting a whole another level of success that you wouldn’t otherwise, and the podcast supplements that right.
Absolutely. Yeah, I mean, just think about human nature. Like we as people, especially in a world where there’s so much exposure to so many different people, are sending so many messages. That podcast, especially in long form, allows them to quote unquote spend time with us and get comfortable with us without them having to meet us in person and talk right. It’s the chance to kind of be a fly on the wall and hear those conversations and hopefully you get asked a question that maybe is an ethical question or a character question, or you answer it in a very high character way and they say oh, you and I share the same beliefs. I can trust to hire you for my seminar or for whatever.
Absolutely. Yeah, okay, that’s great. We’ll talk a bit later about how the podcast and the business kind of come together, but first let’s chat a little bit about your businesses themselves so we can give people an idea of anyone out there that may have a similar business can relate to that. So you have got essentially two businesses right. You’ve got Clinic, gym, hybrid and then the Trust Driven Care software. So could you briefly introduce each of those first?
Yeah. So I would say that, if we use kind of known terms like Clinic Gym, hybrid is for clinicians AKA chiropractors, physical therapists, people like that that want to add fitness as an offering for their patients. So when people finish out with they come in with back pain or shoulder pain or neck pain and they get it treated. They’re feeling good. The next common question is how do I keep this from coming back right? And in the past it was well, sign up for our wellness plan, we’ll see you once a week or once every two weeks for the rest of your life. But what I kind of stumbled on and I’m not the first person with this idea I just kind of like formalized it. I guess, instead of offering that wellness package, you say, well, we do offer a fitness program like a small gym, like a group coaching, you know, four to six people in a class and it’s all focused on injury prevention and making sure that we address your the weaknesses that led to these injuries. Right, and so from a clinician like, you’re not gonna get 100% of your patients to do that, but you’re gonna get 10, like 15 to 25% of them. Well, that’s a lot of people and that’s another stream of revenue and for a clinician it’s great because you don’t have to spend the time right, you hire the coaches who will coach these people and it works out.
The patient gets better care. Long-term they get stronger, more flexible. We don’t have to see them in the clinic as much and we’re making money. They have a service they value so that coaches and teaches people how to run that, build and run that model in their own clinic. The second one, trust-driven care, was kind of born out of that. But as you go through that you realize what holds people back from getting the patients in your clinic into your gym is the same thing that keeps you from having more patients, which is communication. And if you can just communicate with patients and would-be patients easier and better, it’s the pipeline or the pathway for everything from marketing your practice to sales to converting them from clinic to gym, and it’s a communication software that just makes it easy for both patients and doctors to talk back and forth with one another.
Right, okay, so the trust-driven care is a newer project of yours, and then the clinic gym hybrid has been around longer, so the trust-driven care is like a software subscription. Right, correct. How would you describe the other clinic gym hybrid? How do you deliver?
that Good question. We have online courses we sell. We have in-person live trainings, like two-day workshops, like a Saturday-Sunday type course, and then after that we have some coaching packages they can sign up for.
Okay, so the clinic gym is going to have a bit more of a specific target market. And then the trust-driven care. Like who would you say that?
is for? Yeah, good question. So clinic gym is for clinicians like mostly chiropractors, but some physical therapists who want to add a gym into their practice, right. So that’s a pretty niched version of a niche. You already are in that kind of pain care and you want to add a gym, whereas trust-driven care is, I would say, any health care provider. But what we seem to be seeing is it’s usually a health care provider that owns and operates their own clinic, so it wouldn’t be for like a hospital group of doctors, so much, you know. This is really for kind of smaller neighborhood clinics.
And so you’re doing this obviously full-time. This is your whole life, these businesses.
Yeah, I would say I do it in excess of full-time.
It feels like sometimes like weekends, nights, early mornings, yeah, and could you just tell us a little bit about the team who is working on this with you? Like, is it only you, or how does that all look?
Yeah, it’s a good question. So I have a group of instructors that help me teach clinic gym hybrid. They also help come up with new ideas and education. Also they help me teach it out on the road. I am doing most of the back-end stuff like coordinating, but everything else. We have a team of like VAs that put the work together. So maybe put together the social media posts that lead to XYZ and we get core signups right. That’s on the clinic gym hybrid side. On the trust-driven care side, we have some developers, we have some other VAs and then I would say there’s like a team of. I would put you in this camp, like I would not call you obviously a full-time team member. You’re not even like a really part-time member, but you’re a preferred contractor. You do a version of what we need and you do it well, but I would still consider you part of the overall ecosystem of what we do Like without it we wouldn’t be where we are Right.
And your teams are distributed, right, you don’t have a local office with all these people in it, correct? So, yeah, let’s try to tie it together here. For other entrepreneurs who have a podcast or considering starting one to complement their business and perhaps generate business leads and profits, that’s the goal. So, even at this, for nearly 250 episodes, what have the results been? That you can kind of tie back to the podcast, like assuming that if you hadn’t been seeing any benefit from the podcast that you could be aware of, you would have given up long ago. So what has kind of kept you in the game here?
Yeah, yeah, I would say that’s one of the things you’ve got to fight through is sometimes, when you’re recording podcasts, you feel like you’re just talking to a void and there’s no feedback. Right and like comments are either wildly complimentary or just people that you’re like. Why would you listen to an episode and then berate me in the comments? Like you?
have that kind of time in your life, you know, yeah. So there, I would just say comments aren’t a good way to say like, hey, I’m having success, right. And there are definitely points where I feel like I’ve recorded forever I mean, you’ve helped get me through some of these points Like I’ve been recording forever and there’s nothing changing. And things are changing, like it’s. It’s like weight loss maybe, like it plateaus, and then it’s changing and then you’re setting yourself up for next thing. So I have one experience that I can say like whatever I have paid you in podcast production, whatever I’ve spent on equipment and cost microphones, everything was wiped out in a single day and it just showed me I got asked to speak at a conference. So I was like, yeah, absolutely, I love to speak in the world of chiropractic. This is like a maybe a B level size conference. It’s a great conference. It’s just not huge, right, but the people do a great job. It’s just it’s not the size of a premiere event, right. But anyway. So I talk to the lady, the lady who’s kind of coordinating me, and I say like, hey, I’m just out of curiosity, how did you, how did you hear about me? Cause I really feel honored to speak for you and she’s like oh well, somebody had recommended you, so we brought you up at the board meeting for the association that puts on this conference, right, and unfortunately are we have to get approval from the president of the board or the organization or association and camera what his title is, but basically need to stamp from the head man Right, and he was not interested in it. But then later in that meeting somebody mentioned your podcast and he said, oh wait, oh, that’s the guy you’re talking about. Oh yeah, I’ve listened to podcast a bunch. We would love to have him. So it’s like there’s this weird human connection that happens when people realize they’ve heard you right and again I’ll go back. It reassured him that I knew what the hell I was talking about. He had heard me discuss it, right, and he heard me with interviews and all these things and so, yeah, it was great that broke me through on that conference.
Well, so you know, you get asked to do these things, usually about six months in advance of the actual date of the conference, right? So then I keep going and doing podcasts and then I get to the event and I speak and at the end I’m like, hey, like we have some service If you want to hear more, you want to learn more, like, come talk to me after right, and there was, I think, 400 people in the room and about Summer between 12 and 15 of them came up to the front of the room and kind of talking with me and we’re kind of eating into the lunch break, bobba-bla. And from that conference I signed up six of those people for Essentially the figure $10,000 over the year. Wow, that was $60,000 from that one. Talk that a.
I would never gotten the chance to talk had I not had the podcast right, because that’s what tipped over the guy who had to kind of Give his approval. And then when I talked to all six of those people, I’m like, oh, this and that. And everyone’s like, oh man, I love your podcast, I listen to you all the time, and this and that. And I think, huh, that makes total sense, because when you see somebody at conference, the only reason you’re not buying is because you’re like Can I trust this person? Anybody that’s had a bunch of Listen to me for whatever 20 hours that they feel like they can trust me?
So not only did you get those six, it seemed like a majority or maybe all of them actually had known about you before that day right from the podcast. Okay, absolutely, that’s amazing. Yeah, I was gonna kind of get into how you are generating leads through here. That’s a huge one and kind of like we touched on earlier, it’s important to know that Podcasting is great, but the more of these types of things that you’re doing, whether it’s speaking or networking, the more Results you can get out of the podcast.
Yeah, I think one thing that doesn’t get talked of. So in medicine, let’s say, somebody you know has a job and they’re working loading bricks I’m just making up some work and they get injured and one of the things that happens at the end of their rehab is something that’s called work hardening and it’s like, hey, I know you’re strong and you can move, but like we need to toughen you up to go back to work. Right, and I think about that with podcasting. Sometimes it is new lead generation, right, just getting your leads. But a lot of times what I find it’s really good for is Taking leads you have and, quote-unquote, hardening them, meaning Reassuring them more and more and pushing them towards that sales side of leads.
Because you know there’s leads that will they’re on your list, they’re never gonna buy in your lifetime. And there are those that signed up in before the first day is out. They bought your stuff and they’ll buy everything and whatever and and everybody else is in between those two. But taking those leads and then maybe it takes them two months or six months or two years I’ve had people on my list for two years before they bought anything it helps harden them to your beliefs, your core values, your message, your style, and Tips them over without having to buy ads to do that and stuff. They’re voluntarily listening to your podcast, so I think that’s a great role, but I never hear anybody talk about that.
That’s a great point, and it can be difficult to trace Leads and revenue back to a podcast at times like yours, your example there not only was it a huge amount of money, but you had a pretty direct correlation with the podcast there. Other times it can be a little more difficult because we do have some methods to try and trace it, but it’s just a part of your overall strategy, like you’ve been talking about people getting to know you and feel comfortable with you, and it’s just another means to put that out there and that’s a funny thing, joel, because, like in marketing, you know like everybody wants the super clean line of attribution, like Joel, came from this, which came from this.
But you look at those six people that bought. They had a spicy combination, they had listened to me a bunch and they happened to be attending that conference. There are a lot of people that tended and hadn’t listened to me. They didn’t purchase, have they not attended? You know that that same offer that week to somebody who hasn’t attended that conference would be like meh.
But it worked. You know, yeah, yeah, and so that was a huge day. I would say. Did you shed a little light on some other areas where you’ve seen this work, like how you’re getting leads? Yeah, I know we just talked about how it’s kind of hard to determine, but you know whether it’s people who guest on your show or through listeners, exactly like, what else have you seen there? That’s kind of given you some indication that you have definitely had revenue come in from the podcast.
If I get on a demo call for the software and I hear the words oh yeah, man, I listened to your podcast, I can stop literally I had this experience maybe four weeks ago. The guy’s like, oh yeah, I listen to your podcast. And blah, blah, and I’m like, all right, well, do you want to hear about any of the features of the software? Yeah, you can show me your podcast. Yeah, you can show me whatever. And I just remember, like he said that you could show me whatever I go. Do you want to just sign up right now? And he’s like, yeah, sure, I just signed up right.
Like it wasn’t even a demo. It was just like, hey, can we meet so you can take my credit card information? And I was like I mean, that just only happened once. But again it goes back to that like, whatever you want to call it, trust building, hardening. He just wanted an opportunity to get to buy for me. And I’m like, well, how about we meet for a demo? And he’s like, yeah, call whatever you want. I just you know, I just love your, your content. So it was super funny.
Are there any, would you say, optimizations or things you kind of learned along the way? Like you said, the podcast originally kind of helped devise. That’s like where clinic gym hybrids sort of came from in a way. So anything you’ve learned along the way you can think of that kind of you had to tweak or change and make everything worked together better, like make your business more optimal for getting leads from the podcast, anything like that.
I Can think of many, so stop me at any point if you’re like. You answered that question six minutes ago. So number one One of the things that I think is so easy is having the conversation recording it. Okay, that’s fantastic. One thing along with that I didn’t understand is how imperative a good mic microphone is, how impaired is to have a good setup, and then how imperative it is to make certain settings within zoom that Make it higher quality, because I record via zoom, because I find that that’s very easy for the other person to get on, and then you help me with the settings on zoom to get better, better quality, right. So that was really good.
Where I actually had a failure point was I had to remember to go in there, grab their cordings, send it to you. So we ended up doing was. I found out that Zapier had a trigger that was new Recording and I filtered it for only ones that have the word podcast in them and it, as soon as it automatically records, it automatically sends it to you and your team. So literally, when I hit stop or end meeting in zoom, I’m done. That’s all I need to do, and I just let that automation Get you the thing and then you do your wizardry. But yeah, all I need to do is find good guests and then do that. So that took probably. I mean I would say like it took a couple hours to set that up and make it work.
And then the other side, I would say, like, as you do a few of them, especially like when you’re interviewing people that you really are honored to interview, so like I’ve had a couple of my mentors and stuff on, you want people to be thankful that they took the time, and time is for especially those very successful people. They could care less about the money. Right, it’s time. So I decided, hey, I want to send at least a handwritten thank you note. Like that was big to me.
So then I needed their address and like, where? So I? What I did is I created a form that would be filled out and then like a Link to schedule. I made it as easy as I could for them. They, if soon as they say yes, I send them the link to schedule. They click that. It looks for an open time for them and it also asks them like, hey, and it blatantly says we want to send you a little thank you. What’s the best mailing address, and so we send a handwritten card, and then sometimes we send a little gift as well.
Wow, what we’re hearing is kind of the evolution over time. Like it’s important thing for people to know is, yeah, you don’t just start out of the gate, let’s it’s gonna be perfect. Like, let’s just get it going and you know the automations you mentioned. That’s huge time saver. We want to reduce friction as much as possible in the process and, no matter what you do, no matter how much you prepare, you’re gonna have growth along the way. So don’t worry about perfecting everything or, like, if you want to launch a podcast tomorrow, don’t worry about getting the thank you cards perfect that you heard Josh talk about, but like, put that in your calendar for.
But this is a great order some thank you cards off Amazon. Because here’s the thing I Always use this analogy. It’s like learning to ride a bike. Like, imagine you, you tell a five-year-old like I got your bike. You go up this Christmas morning, right. You go out to the garage, you hold the bike up and they’re like oh wow, what do I do? And you let go of the bike and it like falls over and they’re like what the hell? Is that Right? And that’s like starting a podcast is like. You’re like, well, so I’m just gonna talk. And it’s like, yeah, you’re gonna talk, and then we’re gonna do something with it.
But as soon as you get that five-year-old to kind of, you know, you push them and they’re like, oh my gosh, it’s working, it’s working. And then they’re riding and two days later two days, not two years two days later they’re riding around the neighborhood or you know your little cul-de-sac, and they’re thinking, man, I spent all that effort walking, I would never walk again. This is so much more efficient, right? But then if you go for it, like you see the Tim Ferriss and the you know Joe Rogan’s and everything, they’re on the X games, like Halfpipe, like doing triple backflips and spins and all that, and you’re like I can never do that.
It’s like those guys didn’t start out doing that stuff. They started riding a bike around their neighborhood and then they jumped off a curb and they well, I made it and they jumped back on the curb. Whoa, that was crazy. And they fell a couple of times and skinned their knee. That’s fine, but, like, you can get there. But it’s like slowly, slowly building, and the first step is just like start recording and doing something with it.
Absolutely yeah, and an important thing for, say, any kind of business person or entrepreneur as well. Like, we want to have a minimum level of standard when we start. So it’s good to kind of get some guidance, do some research, some kind of minimum level of quality. But don’t worry too much about the the fine details. We’re going to get to that over time and there’s going to be plenty that’s going to come up that you didn’t even plan for anyway. So it can’t be too worried about that.
And then if anybody is already, they already are off the ground, they’re already peddling around their neighborhood and stuff and they already have a podcast. When I said, I send out the little thank you card. So usually what we send is a thank you card and a. It’s like a Stanley cut but it’s made by a company called Arctic RRTIC and they’re like engraved with our logo and stuff. It’s not cheap. They’re like 15 bucks each and they cost money and you have to send them, right.
But I wanted to do something where I’m like hey, this is a big deal. What that has turned out to get me, which I never expected, is I get so many tags on Instagram where the person I interviewed gets my gift and they take a picture of that and the thank you card and they post like thanks to Dr Saturday that’s my Instagram handle and clinic Jim radio like tagged for the amazing gift. So you get somebody you know that has some status in their world posting on Instagram organically. Why? Because you did something that stood out, which is nobody takes time to write a thank you card and it literally takes me less than a minute and I’m like I’m doing it because there are some things that you should do manually. You know, my friend says you can’t, you can’t automate a hug, so don’t ever try to.
you know, that’s great. You’re always full of these great ideas. I never would have even thought of that. And you’re right, it’s totally going to amplify the results that you get because, especially today, you know, there’s just so much content, so many things people are being bombarded with, so to have some little way to stand out, then maybe that person did a hundred interviews this year but you sent them the gift and you got their Instagram post right.
I’m remembering too, that was the second version. The first version was I live in Las Vegas, right, and so somewhere along the line I met a guy who makes custom poker chips. So I made these poker chips with our logo in it and if you flipped it over, it says good for one free drink when we next meet, cause you know a lot of your podcast guests are across the country, across the world, wherever, and I thought, oh, I could give these out. But, joel, like you’re saying, you’re getting up to 250 episodes. I had to buy those things in like packs of 200, right, 200 poker chips and each one is like good for a drink. So I was scared to death at this conference that like a hundred people are going to show up, I’m in Las Vegas and they’re like let’s get that drink. And you know, like drinks in a Las Vegas bar, like $40 each. I was going to go $4,000 into.
You just specify where the drink, what bar it’s going to be? Exactly like only good for a two for one course, like special at you know, at 7am, yeah, exactly. But people love it and they’re like thanks, because nobody does anything, you know, and if you do that, those little manual things, it’s just so appreciated yeah.
Well, as we kind of get to the end here on that note of guests, I would like to know, if you have, if you could shed some light on just a little bit about the system that you’ve got in place for finding guests and the outreach and say how your VA is involved. You mentioned the link for scheduling, but kind of before that stage, like how is all that working?
Any podcaster that’s been in the game for a little bit, we’ll get these emails that says, hey, I’m representing so and so you know. And so I’ll say that clinic gym radio is pretty specific to people that are clinicians, fitness folks or that I think have a really good business principle to share, right. So you could. You could there have had a guy talk about automation. But I think, yeah, automation so that your clinic and gym are more successful, right, marketing so that your clinic or gym is more successful. So we kind of filter it that way, right.
And I was just listening to there’s a podcast out there called Meat Eater and they’re all like hunting and fishing and they said we’ll have anybody on the president of a country, but they have to be an outdoorsman because it just that’s their core value, right. And I was like, oh, that’s a good filter Because there’s plenty of people that don’t like get on there because of their crazy exposure, right. So the reason I bring that up is I get offers all the time and I would say nine out of ten of them are unsuccessful. They’re like your listeners. The clinic gym radio would absolutely be interested in custom bowling ball engravery. And I’m like, yeah, no, they wouldn’t.
But I’m sure there’s some podcasts about bowling balls or something that like has tens of thousands of listeners that I just will never tune into right, and so I would say nothing, nothing, nothing. Nothing is as impactful as you finding somebody like on organically on Instagram, facebook or texting and connecting with them. Talk to them like a normal human, like hey Joel, love to have you on my podcast, you know I love this subject. And then at the end I always ask for their permission. Can I send you a scheduling link If they don’t respond or say no, or send it to my secretary. I try and follow their rules, but if they go, most of the time they’re like yeah, send it to me. So I think if you’re trying to grow your podcast, you already have it off the ground, so these aren’t people that are starting. But if you’re trying to get it off the ground, try and make it as absolutely as easy as possible for the other person to do what you want them to do.
Well, it’s great. So, yeah, it’s the clinic gym radio podcast, and I know this is nothing set in stone, but this is kind of actually done so well for you. You have tossed around the idea of perhaps launching a second podcast because you’ve got this one, so you know, it’s like a well oiled machine at this point. So, yeah, that’s always a good sign too, and I like talking.
Yeah, if it’s like, hey, you need to go develop posts and AI images, I’m like you need to talk to somebody for an hour. Oh, what, what’s that? You know? Can I pay them? What do I need to do here?
Right, Well, great, josh. I appreciate you taking the time to share your story. It’s obviously it’s worked out well for you. You know you’re one of our longest clients in terms of when we started working together, so it’s great to see these types of success stories.
Joel, you’ve been a lot of that oiled in the machine, like your advice along the way and like tweak this or here’s a little tip, and just like getting the production off my shoulder. It would not have happened without you. So I really appreciate, like all you’ve done, and when you’ve kindly given me feedback about how I sound or ways to improve, it’s certainly appreciated. And now it’s super easy, like I could record 20 of them a week.
Well, appreciate your comments and thanks for your time, absolutely. If you’d like to connect with Josh, we’ll have links for him in the show notes for this episode, including his two businesses and, of course, the clinic gym radio podcast. And if you’re curious how East Coast Studio can help you with your podcast, just like we’ve done with Josh, you can also find links in the show notes to learn more about working with us. We’ll see you next time on Profits Through Podcasting.