Health & Wellness Entrepreneurs’ Biggest Challenges: How Podcasting Helps

I spoke to entrepreneurs in the health and wellness space and asked what their biggest current challenges are as entrepreneurs.

Today I want to break down three of those biggest challenges and show you how podcasting can help. This is profits through podcasting where we help health focused entrepreneurs generate leads and revenue for their businesses through podcasting. I’m your host, Joel Oliver. So a couple of the most common reasons for starting a podcast are to generate an ROI by reaching new leads and creating sales as well as helping people, right?

That’s a really common one in the health and wellness space. A lot of people are in this out of pure passion and love for other people that want to help live better lives and make the world a better place. So podcasting can definitely help with two of those things and a lot more. But today I wanna relate some benefits of podcasting directly to some of the biggest challenges.

Health and wellness entrepreneurs are facing. Aside from that, that big one of just wanting more leads in revenue. ’cause that pretty much universally applies to entrepreneurs and we’ve talked about it in length here on profits through podcasting. So I got this list of challenges and I took the top three.

I got these by talking to health and wellness entrepreneurs, having conversations with them, and this is what was, most common amongst all of them. So I hope that at least one of these is going to be relatable and helpful to you whether you are. Considering starting a podcast or you’re already podcasting, but you just wanna make sure that you’re getting the most benefit from it.

So first up on, uh, biggest challenges that health and wellness entrepreneurs faced, time management and overwhelm. Otherwise known as work-life balance. This is a problem as old as entrepreneurship itself, right? We all love what we’re doing. I hope we are driven, we are motivated. A lot of us entrepreneur types really love freedom as well, and we’re willing to work for it, even if that means extra time.

I would much rather put in hours, maybe work on the weekends a bit, if it means that I am in control of my life, my destiny. I don’t have a boss telling me what to do. I can take a vacation if I want. That kind of thing. That’s important to me and most entrepreneurs. Okay, so this is. a challenge for people is like, how do we actually get there?

We are running a business that’s great. We’ve got some freedom, but maybe we’re too busy. Maybe we’re juggling tasks. We want to get to that, level of generating more revenue and scaling the business. But at this point, we’re already feeling busy. It’s hard to really know. Where to turn next? What do I do?

What’s gonna move the needle? What’s a waste of time? Another day passed, and there is not enough time today to get everything done. It’s day in, day out. the to-do list never ends. It’s just like a constant struggle.

You’re constantly working in the business rather than on it. So that’s something that we want to take care of. We don’t wanna be living that kind of life forever. As entrepreneurs, you know, we should get some downtime and some freedom and be able to relax. So how can podcasting help with that? Well, it’s a low effort or lower effort, high impact tool.

At the very least, it gives you a lot of leverage. Maybe it’s not correct to say that podcasting is low effort, because if you want to put out valuable content, you gotta put proper effort in. But the leverage is where podcasting really shines because you can repurpose your podcast episodes into a lot more content, and you don’t have to be the one doing that.

All you need to do is make your episodes and you know what goes along with that. Maybe researching and. Reaching out to guests or just preparing an outline for your own solo episode, doing some research, that kind of thing. But once you do that, you can do so much with it. And by that I mean someone else can do a lot with it for you.

You can be on every social media platform. You can be on YouTube, you can have LinkedIn posts, emails. You could write a book. At some point outta your podcast episodes, and this stuff is all evergreen, so it actually pays off for years. That’s a great thing about podcasting. You don’t have to feel like, I’ve gotta make a an Instagram video and write this and write that and film this.

You just do one thing and then a team can repurpose it for you.

It is really easy to delegate. That part of it too, and the entire production process for podcasting. You know, there are companies out there, like East Coast Studio being one of them. It’s not like you’ve got to hire an employee, which would mean, first of all, finding the right fit, maybe going through some trial and error, developing systems and SOPs, and trying to get all that working.

You can literally free up this time and have this system in place almost overnight. If you work with a company like East Coast Studio, we’ve got all that handled. We just bring you on and you’re done. All you have to worry about then is recording your episodes every week and everything else happens for you.

And you know, if you’re launching well, it requires a little more time, but still it’s relatively low and then it pays off over a long period of time once you get that initial setup done. A great thing about this as well as it frees up mental b. Like I was just saying there, you know, I, I don’t know about you.

I’m personally very checklist focused. If I have too many active projects, I can’t really focus on anything or be creative or get my mind to rest. I just know there’s a whole bunch of things that have to be done.

So by having a podcast and reducing the number of things you need to do. But getting that leverage, this helps you streamline and you don’t have to think about a million things. You know? I have to get that one thing done. I have to get that episode done, record it, send it off. Okay? Now I’ve just taken care of a whole bunch of things with this one simple podcast episode.

A team is handling the rest. That’s really nice. As well with podcasting, it can bring in an ROI in multiple ways. It’s not just about generating sales, but think of SEO, the trust building, the authority building that happens by putting that content out there where people come to see your podcast and see you talking about the things that you’re passionate about and knowledgeable about.

That is a great way to build trust. It helps you connect with new people. You can start doing appearances on other podcasts since you become quite comfortable being in front of the camera and the microphone on your own podcast. So a lot of benefits there to help tackle that first challenge of health and wellness entrepreneurs of dealing with time management and overwhelm and that ultimate great work-life balance that we’re trying to achieve.

So the next challenge faced by health and wellness entrepreneurs, that podcasting can help with loneliness and community. It is easy if you are a solopreneur or a small team leader to be working from home or a quiet office pouring your energy into helping others, but your own days might feel kind of solitary.

You’re just there. By yourself. You’re not in an office not having any water cooler chats, no brainstorming sessions with the team. many of the people in your life even may not be of a similar mindset as you, and they just don’t really get the grind of building a wellness business. You can’t really talk to them about it or bring up challenges.

You know, they don’t get it. They think, well, why are you complaining? Why don’t you just go get a job? that sort of thing. And if you’re an introvert, you might be thinking, well, some of this actually sounds good. I don’t want to have a water cooler chat or a brainstorming session, and I feel you there too.

But I think even as introverts, we still are social creatures, so it might not be a crowd of people that you want to be around, but having some human interaction and connection is really, really important. So. As you are maybe doing this to yourself and not getting out there as much as you, you should be, but you’re online promoting a healthy lifestyle in some way to people you work with.

however you’re doing that. So you’re being that lighthouse to them and trying to show people how to live a great life, but then maybe neglecting some parts of your own. Like perhaps going entire days without meaningful adult conversation, aside from client calls, if you have that at all, even, that isolation can amplify burnout and self-doubt and decision fatigue and just make it harder to show up authentically for your audience.

If you’re not really feeling that grade, then you’ve gotta pop on the camera and record your, your social media or your podcast or whatever it is, and try to act like. You know who you think you should be putting out there. All that said, the good news is that podcasting can help with this and it allows you to build genuine connections and a sense of community.

Podcasting can create a virtual tribe around your voice and your mission. Listeners are tuning in regularly. They feel like they are part of your world and then they’re feeling seen, you know, and less alone in their own journeys ’cause they’ve got a friend, even though maybe it’s just through a podcast, but there’s gonna be engagement with them.

As well. Hopefully they’re coming on social media or responding to your emails that you send out. However, that looks, you know, they might comment on one of your posts that you put up. They feel like you are a friend of theirs. You’re a part of their life. They’re looking forward to hearing what you’re gonna say next.

It opens a dialogue. So this is a great thing, and I’m not a huge fan of social media, but particularly if you work on your own inside a lot. It is kind of a portal to the world to make some connections and get some feedback that what you’re doing in your business and the content you’re putting out there is helping people and resonating with them, rather than just putting it out there to avoid and hoping for the best.

You know, that’s not gonna be good for your, your sense of loneliness and, longing for having a community around podcasting helps your need for connection as well. Knowing that you’re not shouting into the void is one great thing, but also for many, recording their episodes becomes sort of a, a form of self connection and almost therapeutic in a way.

I know a lot of podcasters are like that. You they like to sit down and just get something off their chest or share something with their audience that they’ve been bottling up or they’ve been thinking about and they want to get some opinions on. It’s really, really good for that. and yeah, if you’re doing that lifestyle where you’re not having many conversations, I, this happened to me a lot where I just realized.

I don’t think I’ve actually spoken any words in a couple days, so podcasting is really nice for that as well. It can also open doors to meaningful peer-to-peer relationships through guesting and collaborations. You can invite guests onto your show, whether they’re experts or clients of yours with great stories or mentors.

This gives you then real conversations and connections, and you’re meeting new people. I’ve heard from a lot of podcast hosts that say these types of things, interviews or or whatever, turn into ongoing friendships or mastermind buddies or referrals, or they collaborate on something. It just helps you move away from that lonely entrepreneur life of sitting by yourself, and then you’ll start getting invited on other shows and it expands your circle further so it kind of snowball.

And it is really helpful overall, and you may even end up, having some in-person friendships blossom from that kind of thing as well, or go to an event somewhere and, and see a circle of people or, you know, be crowded at a conference, something like that. So podcasting is, is really good. It gives you a sense of purpose just knowing that your community is there, they’re waiting, they’re listening to you.

And to touch on the introvert thing there, again, as well, you know, it’s a low energy way to feel socially fulfilled without any draining in person demands. If you are an introvert, I definitely consider myself, having those tendencies for sure. we still want that human connection.

So if you can get this, but you don’t have to dress up and go out to some big event. You know, you’re connecting authentically, but not being drained as you may if you were out, in a big crowd or doing in-person, networking, that sort of thing. So podcasting is letting you connect with people authentically, but it is completely on your terms from home or from your office or wherever you choose.

It’s a way of building community, but very friendly to introverts. So that is how podcasting can help with loneliness and community building. And then the final one here today. One of the biggest challenges faced by health and wellness entrepreneurs that podcasting can help with is visibility and confidence.

Putting yourself out there feels scary. You are being very vulnerable when you do put yourself out there authentically, and your inner voice might be asking, who am I to speak on this? What if people judge me? What if I get a mean comment?

What if I say the wrong thing and I look stupid or lose credibility? I’m not even that big of an expert compared to some of the people out there. That type of thinking, that all shows up as hesitation. To do things like post videos, to go live, to pitch collaborations or share your story, you might prefer to just then stick to lower visibility channels, like written posts or just doing nothing even, which is even worse.

But all that, that, that type of mentality that’s gonna cap your reach and your growth and your impact, you know, your bottom line, if you’re just feeling like I can’t do it. I’m not confident enough to put myself out there, and I’m just gonna stay here and be comfortable, but in turn you sacrifice a lot of results.

In your business, not only through say, revenue, but also the help and the impact that you can make in the world. Any of this self-doubt type stuff keeps you playing small. It creates a cycle of frustration, this feeling of imposter syndrome. You know, it just, you know that what you can do for people is very helpful.

You know that what you have to say is important, but you just don’t have that confidence to get out there and really be you and say it. So the great thing about podcasting here, it is one of the most forgiving confidence, building visibility tools out there. Over time, it completely rewires your relationship with visibility and turns the volume down on that self-doubt.

So how does it do that? Well, it’s a low pressure entry to visibility, first of all, especially if you start just doing audio and not even doing video. You can record in your cozy space. You know, if you’re an introvert, whatever, you can have your pajamas on if you want. You can be in your closet. It’s fine.

even if you’re just let say visibility hesitant, as some people say, you grow comfortable with being heard, and that comfort then spills over to everything that you do.

That it just includes your, your fearlessness and how you run your business. The content then that you’re getting repurposed into other pieces of content. So if you’re confidently showing up for your podcast, now your Instagram posts are suddenly better because you’ve taken them from the podcast and anything you do right, you’re just going to have more of that confidence and want to put yourself out there.

As well. Podcasting is kind of like gradual exposure therapy for self-doubt. each episode is a practice in showing up. You start small, you start building proof that your voice matters. You build some confidence getting feedback from listeners and it just chips away. At that imposter syndrome.

And of course you have that safety net of knowing that you can review or edit the content before you publish it. So you ultimately have control over how vulnerable you want to be. If you say something you decide you don’t really wanna put out there, you can cut that outta the episode before it goes out.

If you accidentally say something dumb or something inaccurate, whatever it is, no problem. It wasn’t live. You can cut it out. That’s another nice thing about podcasting, right? it’s a feedback loop as well. It builds real confidence as I’m saying that listener feedback comes in and helps you validate your expertise.

Oh, maybe I actually do know what I’m talking about, right? Or I help this person. you can reframe yourself doubt into that. I’m making a difference. Turn it into something positive. Podcasting also positions you as an authority without needing to prove it constantly. Because just by nature of sitting there and going deep on topics, you are demonstrating your expertise naturally.

So it reduces the pressure to overcompensate and simply lets your quiet confidence emerge. You don’t have to try to write some big script to get out there and proclaim to the world that you know what you’re talking about. you’re just there. you show up with confidence and you’re relaxed.

You just talk about what you know and it, it’s impossible then for that kind of authority not to come through As well with podcasting, articulating your value out loud, rewires your beliefs. So if you’re recording, you’re going to be forced to verbalize the things that you know. So that could be your frameworks, your stories, your wins, your vulnerabilities, speaking. It repeatedly strengthens your neural pathways of self-trust.

So many health podcasters say that it helped them. Own their expertise, saying they used to downplay their credentials. Perhaps. Now I’m very confident when I show up and introduce myself, ’cause I’ve done this 50 times on microphone. You have done guest appearances on other shows. I, that was a big one for me too.

You know, when I first started our podcast and I had been working in podcasting for a long time, There is the doubt creeping in, like I think I know what I’m talking about. I guess we’ve built a successful business. I help a lot of people, but taking that leap into actually going on video and saying, hi, I know what I’m talking about and I’m gonna tell you it’s a big step, putting your face out there as well.

It just really. Draws any, any little bit of self-doubt or lack of confidence that you may have really comes to the surface when you have to think about putting yourself out there. And podcasting is great for doing that because as we’re saying, you can control the speed at which that happens and you’ve got a safety net there to catch you.

Finally, podcasting opens doors to bigger visibility on your terms. So we’re talking about gradually working your way up once you are confident on your own show. If you’re not already guesting on other podcasts, well it becomes easier ’cause you are prepped. You are comfortable speaking at length. You have episodes as proof.

This expands your reach without the overwhelm of building everything from scratch, and you’re gonna come to really enjoy sharing your message because you can be fully comfortable as you do it. And a nice thing about this too, as we talked about, like the exposure therapy and the speed you have control over it.

When you first launch a podcast, unless you have a big following already. There’s not gonna be a giant audience. It’s something that has to build over time. And not that it’s the end of the world if you screw something up or you seem a bit shy. Not many people are gonna see those first episodes in a lot of cases.

So even if you feel pretty good about what you’re putting out, look at your episode a year in. Compared to your first episode that you ever did on your podcast, and you will see a noticeable difference in confidence, likely the way you speak, your comfort, that sort of thing. So it’s just you can slowly put your, put your toe in the water and slowly adjust as you go through your podcasting journey and build that confidence that it can.

So, greatly help with. And that was the third health and wellness entrepreneur challenge that people are dealing with out there, that podcasting can help today.

Okay, so there you go. Whether it is trying to improve your work-life balance and getting help by delegating your existing podcast or getting a podcast off the ground, ’cause you are ready to start tackling that aversion to visibility and grow your confidence. East Coast Studio is your partner for that.

We work exclusively. With health and wellness entrepreneurs, you can find the link in the show notes to book your podcast Vitality. Call and find out how we may be able to partner and help you achieve your business goals through podcasting.