Launching a health and wellness podcast can be a game-changer for medical professionals. However, the journey isn’t without its challenges, as one entrepreneurial doctor recently discovered.
Overwhelmed by the demands of podcast production and ineffective marketing strategies, she was struggling with how generate sales from podcasting and came to me.
She was also facing a daunting realization: “I am not going to be able to retire unless I get this business going.“
She didn’t have much money to put into podcasting at this point, so I pointed out some low-cost things she could do to set herself up to generate sales from podcasting.
If she didn’t have these fundamental things nailed down, investing more money into podcasting was going to be futile anyway.
1. Make Sure Your Presentation is Professional
Medical professionals often find themselves in a unique position when venturing into podcasting.
The pressure of maintaining a high-quality presentation in the health and wellness podcast space is paramount. A podcast’s credibility is strongly tied to professional artwork, sound quality, and well-crafted descriptions.
I just wasn’t getting a good vibe from her podcast’s presentation. Everything about it was giving me amateur vibes (remember: you can still be new at podcasting without seeming like you are!).
I gave her a bunch of things to work on so she could nail down those fundamentals, such as getting better sound quality. It’s very simple, but often overlooked.
2. Streamline Your Podcast Workflow to Support Sustainable Growth
While quick success is tempting, sustainable growth should always be the goal. This involves refining the podcast workflow to make production more efficient.
This doctor was spending 10 HOURS on editing a single episode, which is completely unsustainable for someone so busy.
I told her that by training herself to minimize crutch words and preparing a structured outline, she could drastically reduce her editing time and focus on producing quality content (though of course, the easiest option would be to get someone else to edit for her).
3. Promote Specific Lead Magnets + Follow Up
To effectively grow a health and wellness podcast to the point where you can generate sales from podcasting, it’s vital to promote lead magnets and have a clear call to action in your episodes.
It’s not enough to merely mention your website. Directing listeners to specific freebies or resources can significantly enhance lead generation and conversion rates.
Additionally, once these leads have signed up for your offer, a lack of follow-up email sequences can severely hamper lead conversion efforts. In this case, the doctor had absolutely nothing in place. How could she ever expect to generate sales from podcasting?
4. Do Guest Appearances on Other Podcasts
Furthermore, engaging in podcast guesting can be a highly effective and cost-free strategy to broaden your reach. By appearing on other shows, you tap into new audiences, gain valuable backlinks, and bolster your credibility.
Additionally, embedding podcast episodes correctly on your website brings SEO benefits, ensuring your content is accessible and optimized for search engines.
By implementing these strategies, health-focused podcasters can set themselves up to make real impact and eventually start to generate sales from podcasting. It’s about making informed decisions, prioritizing correctly, and continuously refining your approach.
Are you ready to let a team of professionals handle your entire podcast production workflow?
East Coast Studio can help elevate your podcast to the higher-quality standards required for credibility in the health and wellness space. Plus, we’ll give you the guidance and support needed to podcast consistently – growing your impact and your sales. Click here to schedule your Podcast Vitality Call! Or, you can join us on Instagram here or LinkedIn here.
