$29,000 and 125 Podcast Guest Appearances Later: Explosive Results Achieved By Chris Burres

[00:00:00] What does spending $29,000 on eight different agencies to book you guest spots on podcasts? Really get you. Well, 125 appearances in Chris. Burris has some real insight into how guesting on other podcasts has helped generate sales for his supplement business. And grow his own podcast. But it’s not just the good, he also shares some real data of his experience, which allowed him to determine what was working and what was a waste of time. He also was served a real big slice of humble pie by one of those agencies, you may be a little shocked by what they told him, but it may actually be applicable to most of us on this journey of growing our audiences. CRISPR is, is the founder and chief scientist at my vital C as well as host of the live beyond the norms podcast.

My name is Joel Oliver, and this is profits through podcasting. Hello, Chris.

Joel, thank you for having me. I’m excited to kind of brainstorm and share stuff related to podcast [00:01:00] guesting.

Yeah, same. And we’ve had a couple of conversations prior to this already, and it always gets really interesting. So I try to put a pause on that and save it for now. So here we are. Let’s set the stage first of all. So you are the co owner of my vital C. Can you give us a brief summary of what that business is all about?

Yeah. So I’m going to start literally at the beginning. We started the company, the main company, a lab in 1991, and we’ve been manufacturing this molecule. You and I are on video. I know a lot of your listeners don’t have video. Don’t worry. Just imagine a soccer ball. Where the lines on the soccer ball represent the bonds between the carbon atoms.

So we have a spherical molecule of 60 carbon atoms. We call that molecule ESS 60. And I’ll do the briefest version of this. The molecule is amazing. It performs as well or better than the current best material in almost every application. It makes better inks, better batteries, better tires, better photo cells.

And those are not things that are typically associated with a [00:02:00] health product, right? So this is, this is kind of interesting. It was discovered in 85. The scientists who discovered it won the Nobel Prize in 96 for that discovery. So a short 11 years from discovery to being awarded the Nobel Prize.

We started manufacturing it in 91. So five years before they were awarded the Nobel Prize. The molecule they thought would be toxic for various reasons. They put it in a toxicity study instead of being toxic. The test subjects that they gave it to, in this case, it was with star rats lived 90 percent longer than the control group.

So that kind of changed my trajectory and my business partners trajectory from being happy go lucky carbon nanomaterial scientists. I know that sounds wacky, but we are into the health space. And so then it was kind of my role as the marketer. figure out, okay, a couple of things on the science side.

Is this a big deal? Like is a 90 percent extension of life huge? I certainly thought it would be. I’ve certainly have discovered that it is. And then what might the mechanisms of action be? And then [00:03:00] how do we turn around and market this? How do we get the kind of understanding of this initial study?

How do we balance like the FDA, the FTC, and share what we can with, you know, with Listeners like on podcast. That’s that’s been our most successful marketing strategy ways that are compliant and deliver value. And I think that’s the long and short. I don’t know if there’s there’s anything else to add there.

Okay, great. Yeah, I definitely, if we have time, want to talk a bit more about the actual, you know, what you’re doing with the molecule and the science there. So we’ll come back to that. If we have time, we’ll continue on with the business stuff in the meantime. So we’ve got that. That’s great. Now let’s chat about the podcast briefly as well, just to set that up.

So it’s called live beyond the norms. You’re well over 50 episodes in with that at this point, tell us a bit about that podcast. What are you talking about on there? And were there any specific reasons or goals that you had in mind when you launched that podcast? Hmm.

a book called live longer and better. And that’s the story of this E. [00:04:00] S. S. 60 molecule from discovery into, into the health system. Sciences, and then starting to get into kind of the longevity expert that I have become. I knew I wanted to do a podcast. I’ve always felt that it was good to do a podcast.

I actually used to have a podcast before the current one, which was an SEO podcast. And I had that from, I think 2009 and finally stepped down, , last year early part of last year, because I just always feel as you accumulate information, you should share it with people. And there’s two reasons you should do that.

One is very selfish. As you’re sharing information, you actually cement that knowledge in your own head. So when you’re teaching is when you really come to understand. And second, just to deliver value to people you know, I’m going through all this effort and doing all this research and understanding all of these kind of complicated things.

Let me break it down easily and then share that because I really do believe in giving back. And the same thing really happened. You know, started with the book and actually I started the podcast before I started the For the book. I think I [00:05:00] have my first episode recorded way back in 2021. And we actually launched it this year. And what really turned the corner there was I started talking with a company about doing a longevity summit. It’s kind of funny, I was interested in it. One of my key things is like, Hey, all these interviews that I do for the summit, can I use them on the podcast that I know I need to do?

And they were like, yeah. So in my mind, it was like, I pay them. They helped me coordinate stuff. But at a minimum, I’m now obligated to make the content that I need for the podcast. So it was really like, how do you kick your own self in the butt? When they first approached me, they’re like, you’re going to need to interview between 30 and 40 people who are longevity experts who you’re going to need to find, and then you interview them.

And, and so, my first thought was, man, I think I’ll probably be able to do like 25, hopefully they won’t be that mad with me and also hopefully they’ll publish it and you know, it’ll do well. I ended up interviewing 55 experts in longevity. The [00:06:00] summit was called uncovering the secrets of longevity live beyond the norm.

So I had the branding for the live beyond the norms podcast kind of in my background. I’ve been releasing two a week. So I’m at, you said 50, I believe you, cause I’m kind of not exactly tracking exactly where we are. the team is releasing two podcasts per week in an effort to kind of get caught up.

And you know, my goals with it were. One, cement that information in my own head as I’m kind of re reviewing those podcasts. It’s me reliving the interviews, getting that content out to people so that they can learn from the efforts that I’ve done for each podcast. I tend to do about two hours of research and then the podcasts are about an hour.

I love the research. I love the conversations. I love kind of everything about it. and then it also serves as a purpose because I mentioned that our best marketing strategy is get me on a podcast. So you’ve got this ability to do reciprocation. Hey, you can be on my podcast.

Can I be on your podcast? Like we went to event recently called [00:07:00] mindshare and it’s really more practitioners, not end users. And so I go to this show, when you get a deal there, it’s a bigger deal because it’s a wholesale account, right? And that’s pretty, pretty impactful.

But it can be harder to get that deal. I’m able to extract value out of that environment by finding experts, whether they’re the owners of the booths who are there or whatever that looks like. And now I can interview them and some of them have podcasts so they can interview me. So it really puts me securely in the spot as an expert in the longevity space.

And, and that reciprocation is I think of really high value.

 I’m really excited to dive into more the, the guest and what you’re just talking about, like the guesting and the reciprocation. But since you mentioned something there, let’s talk about this briefly. Not only are you doing two a week, which can be a challenge for many people, but you said there’s a lot of research and prep that has to go into your episodes as well.

How could you keep that up, .

I just love it. I love understanding [00:08:00] biology. I absolutely Love knowledge. I absolutely love digging into things. I am actually thrilled about the longevity space and the potential for longevity and, and the impact of biohacking on longevity. And so. There’s no pain in those two hours of research. It’s just like I get to effectively it’s my job to go down these rabbit holes that if I had lots of time, I would go down those rabbit holes anyway, and now it’s actually my job.

And so that couldn’t be better.

Okay. So let’s talk a little bit more about the business here just to get the full picture and then we’ll develop into the guesting because I really want to talk to you about this guesting because you’ve done it so much.

So we’ll get some good insight there. But I don’t want to oversimplify so you can expand if needed. You’ve given us a good rundown of things already, but essentially you’ve, you’ve helped to develop these great supplements. There’s some cosmetic products as well under the my vital C brand. You mentioned you’re an author, you’ve got the book, the summit, but if we could boil it down to one big thing, or at least help people understand better, you know, if they’re [00:09:00] thinking about multiple options as well, Is the bulk of your business activity, those products or, that’s the big focus. Am I getting that right?

Yeah, so absolutely. It’s, it’s the products and, it is my job. It makes sense for me to be well centered in the longevity space because our product is a longevity product. And so then I can have conversations with whether it’s influencers or whether it’s just people who attend, you know, we go to Dave Asprey’s biohacking conference, we have a booth there.

And so I can, I can connect with the biohackers there and then they have some sense of confidence When I’m saying, Hey, this stuff really works because I believe it really works. They have some sense of confidence that I know the industry. I know the biohacks that are out there. And so that’s pretty important.

So the end goal is yes, to get people to have confidence in me and therefore the company, and then make a purchase. And you know, 95 percent of our sales are, are online with probably like [00:10:00] two to 3 percent on Amazon.

Great. Okay. So let’s dive into this podcast guesting. Because you’ve got quite a bit of experience as a guest on other podcasts. You’ve got a lot of data as well, which I like. So, the number that I read, and maybe this is higher at this point, but I read that you’ve made over 120 guest appearances on other shows at this point.

How does that sound? Accurate?

I’ve got 125 and, probably that I’ve been on maybe 20 of those twice.

Okay. So let’s start with how you got those guest appearance spots. You mentioned some point you were contacting them. Did it ever become an assistant helped you or are you hiring companies? Cause it’s a lot of appearances. So I’m just curious if how that looks.

Yeah. I think, if you don’t have any budget and you’re starting out and you think this might be a good strategy for your business, then you spend your time getting onto podcasts, right? You, you might be thinking, and by the way, I think like a marketer, My [00:11:00] previous podcast was a marketing podcast, and so this is just how I think you might think that doing a great job on social media is valuable.

And I think it can be. think paid social media is actually a better way to deliver value by being on a podcast, even if it’s a smaller podcast. If there’s 100 listeners, you have a story to tell, or hopefully you have a story to tell. And if you’re telling that story to 100 people versus one at a time, That’s much better.

And then on social media, like our story is a little complex. So I might be unique in that the podcast is the, is almost the only way to go. We’re working on the right kind of marketing messaging to be able to do more cold traffic stuff. And so maybe there’s other products out there that might be your thing.

That is, Hey, I can do it on social media. I don’t need these, this longer form content, but I think if you have a good Podcasting is just a phenomenal way to create brand awareness and, and really to drive actual sales. And I, [00:12:00] and I’ve got some stats there. The way I got into it is kind of funny.

 I’m an owner, a part owner in a digital marketing agency. And the CEO of that digital marketing agency was like, Hey, I have this guy who’s going to get hit, he had already decided his strategy was to get him on podcasts. And he calls me and goes. I have this guy, like I’m trying to build a relationship.

He’s really good at doing kind of smart, strategic things. I need you to hire him to get you on podcasts. And I wasn’t sold at the time. I was like, I don’t know, but I believe in my CEO. That’s why he’s the CEO. And I’m like, okay. So I paid this guy to kind of foster this relationship. And they ended up getting me on. Like one, or I think it was one good show that really we saw the return. And every time I go on a show, I’m giving a unique URL. There’s a coupon code that only exists on the URL. So we don’t give it out during the show.

It’s very intentional. We want people to go through that, to track the, track the data. And so it tracked really well. And then that [00:13:00] relationship, he promised me one extra podcast. He never delivered. And I’m like, I’m going somewhere else. Like just this, this doesn’t work for me. so that’s what kind of took me on the road.

At this point, I’ve hired seven different companies to get me on shows, including my own digital marketing agency. Cause there’s some. Parallels with what digital marketing agencies do in terms of outreach. And so they had gotten, they’ve gotten me on shows, but that’s, that’s kind of how it started. And like I said, seven companies, 125 different podcasts, guest appearances at this point.

I would love to dive into some of the insights, because I don’t even know what, what data you have there. But people have certainly, if they’re, if they’re looking for these options, they’ve seen these companies that you can pay to get you guest appearances and they may think, well, I can already do that myself.

Maybe they’re not as good. I don’t know. Is it worth the price? That sort of thing. So I would love to explore that a little bit to see what your findings actually were. What was your experience?

 let me start here. I think you mentioned a service. I can’t remember what it is to, to try out

So I’m already on [00:14:00] it and I’ve booked a couple of guests for my, for my podcast. At this point, I would say that they’re kind of mediocre to low guess at this point, like no offense to them, but in terms of what their visibility is but for me, I’m looking for really good content.

So I’m trying to dig in. I’ve got to actually do like 20 minutes of research to decide if I even want them on my podcast. And then I got to do two hours of research. But that’s a platform. I think it would be inexpensive. Get yourself out there, become a guest and start doing some guest podcasts and you kind of want some of your first ones to be lesser known podcasts unless you’re just great on stage and great in camera and all this stuff because, because it’s uncomfortable.

A lot of people are really uncomfortable. I mean, the number one fear, Over death is public speaking and now you’re public speaking, but in a very weird space where you’re talking to a camera. So you want some of those first ones to be lesser known? at this point i’ve hired like I said seven companies Most of the companies want to sell you packages between 6 and 24 [00:15:00] You can talk them down to a smaller one just just to see how they do there isn’t much data about how much?

Downloads actually occur on a podcast. I think on your first package with whichever company, don’t worry too much about that. Just get on the shows, make sure your story’s succinct.

Make sure your story resonates, get friends and family to listen to the story. Cause what happens is if you’re there to try and sell something like yourself, you’re Your services or your products. You know, the sales alarms go off and now people aren’t going to listen.

As soon as you start telling a story, those sales alarms , go away. And now they start listening to the story and that just opens up the door. And there’s probably room to improve the story. You should do that on those first podcasts. So they’re looking to sell you six to 24 shows. The pricing per show ranges from as low as 180 to as much as a 450, and this is how much I’ve actually paid for shows.

And then, I have just to share, like, is this profitable? Is this something I [00:16:00] might want to do? I have spent about, 29, 000 on companies to get me on podcasts. And I know unequivocally that that’s tracked to 82, 000 of revenue. I believe it’s probably three times that those people have gone to the links that I’ve given and have used the coupon code that I’ve given out.

I can directly track to 82, 000 of revenue.

that’s great to know Yeah, you made some good points in there. Like for example the website where it’s a little more beginner lower lower level Which, as you mentioned, is fine. Especially if someone’s just starting out, you don’t want your first appearances to be seen by too many people. Like, just get some, some practice in.

You don’t want to go on Joe Rogan for your podcast.

Right,

you kind of want to, But you probably don’t want to.

Right. So it sounds like with, say those companies that you use, maybe some better than others, but they are able to get you higher [00:17:00] level connections. Cause that’s really what it’s going to take is you have to go out and find those other podcasts that are not on those matching sites and contact them directly.

Now, would you say with those companies you used, it’s not just like you’re delegating the process of, of outreach to someone for time reasons, they actually have connections. Like what’s the, the big benefit of working with them? Is it the connection? It’s not just time, right?

tell you what, of all these seven companies. No one really seems to have great connections. I just hired a company recently. So this will be my eighth company. And they’re in the health and wellness space. So they work getting you to be a guest on other podcasts and the health and wellness space.

 and so I’m, I’m excited about that cause I know they do, you know, they were at mindshare. They used to have a booth at mindshare. Mindshare, by the way, is a, health and wellness business growth company, right? Like a mastermind group. and so I, you know, I’m hopeful that there’ll be a little bit more targeted.

So I think what I’ll share is each of the companies [00:18:00] got me on one podcast that was good enough to pay for them. Right. But most of the podcasts that I went on were still small, a hundred, you know, a hundred listeners, maybe a thousand listeners. And so really didn’t move the needle.

So you ended up kissing a lot of frogs, but each of the frogs, whatever turned into you know, a golden egg whether it was a small golden egg or a huge, like one of, one of them, I got on Dr. Gundry’s podcast pre pandemic. This is from a company that their focus is actually like lifestyle coaching, like people were selling coaching packages, you know, and high end coaching packages.

And So they just took me on. They’re like, we’ll give it a try. And they got me on Dr. Gundry show. Like they didn’t have that relationship. I can promise you that I got lucky in the right. Pitch got in front of actually Dr. Gundry. And so he had me on. So I think each one of them did a good job. I would say, even though the price range was from 1 80 to 4 50.

I don’t think that the 4 50 per [00:19:00] show got me on better shows, right? I think it was fairly evenly mixed with a small margin. I will tell you this. The last company that I hired looked like they could get me on some pretty good shows, right?

They talked a mean game. And after a couple of months, they came back and said, your content’s good, said, the problem with you, Chris, is you’re a nobody. And I wasn’t even offended because on social media, And, you know, my YouTube is actually doing pretty well now. My Instagram is probably 2, followers. My Tik TOK is probably 3000 followers. I’m a nobody. You compare me to like Dr. Gundry has 600, 000 followers, something in, in that range. And so this has a lot of value in it. I think, cause as long as I was working in the digital marketing agency, we never saw an ROI for organic social media.

Ever and paid social media. You can see it because you got the targeting and you got the messaging. That’s all right. So I was not a big believer in social media, the organic piece. I feel like you need to do [00:20:00] some of it and you should be doing some of it, but I didn’t feel that

there’s any value there now I do, because if I have the clout in social media, then I can get on bigger podcasts.

Right. And so that starts to pair with the live beyond the norms podcast, and really the whole strategy.  

Would you think that you would have been able to do that exact same pitching yourself and get all of those spots that you just went about it or the, you know, the companies did something special or it was just kind of random luck and they pitch at the right time, but it makes a lot of sense what you’re saying.

Like if they’re telling you, you just, you need to be a little bigger to then get on these bigger shows. Right.

that’s certainly some of it. I think that the short answer is we probably could have done it all ourselves internally, right? Just figure out who you were going to pitch, even for, just as an example for this was to get a guest on my longevity summit there was one lady that I knew I wanted to have her on my show.

Or, or on the summit , and I reached out to her [00:21:00] like through their media contact through. Their online form multiple times and actually finally ended up on their chat on their website and told them that I had been trying to contact her, that I had a short deadline to get this longevity summit done.

And finally their marketing team contacted you or me. So that’s, there’s nothing, there’s no rocket science going on here to get her. She was an amazing interview and, and her company is quite big. So there’s nothing rocket science. It’s like, but to have that persistence, sometimes you don’t even get that in companies you hire.

But if you’re trying to bring on an assistant and say, Hey, just pop out these emails, they’re probably not going to have that persistence inherent to them. And you’re more likely to get that with a company who’s targeting. But having said that, I would say that even the companies I hired wouldn’t have done that.

Right. Like there, they’ve got a mass market. They have, you know, a big email list of the podcast you could be on they send a bunch of emails with your pitch and the, and [00:22:00] the nice thing that they’ll, they will help you. And they, each of them has done a good job of helping me put together a one sheet.

Like, what are we pitching? Why would somebody want me on their podcast? What does that messaging look like? What are the questions that they’re going to get answered if I’m on their podcast, those types of things. And that one sheet is really valuable, but I don’t think one company did significantly better than another, but some of that has to be like, I come from a marketing background, it’s, you know, it’s my business.

I’m, I’m the scientist behind it also. And so I understand the messaging that I want.

I think something I’m hearing here to an important takeaway is there’s no overnight success solution. It’s not you pay a company and everything’s great there’s all these little things that you’ve had to improve upon. You’ve tried out these different solutions you’re learning. a company is making you promises that sound too good to be true.

That’s probably the case. It just takes effort. Even if you have money you can put towards it, that kind of thing. There’s no just simple way to get results. It takes [00:23:00] time.

Yeah, for sure. You’ve got to spend some effort on it and, some of the more valuable effort after you kind of go down this path is getting on those hopefully lesser shows and honing your message. And that honing process is going to start with that initial engagement with them where they’re creating that one sheet for you.

Absolutely. Okay, so we’ve got a good picture there of your guesting. You’ve your own podcast as well. You’ve talked about so, you know, the paid social, you’ve given some little insights here and there about this, just to get a clear picture and talk about it specifically your your marketing funnel as a whole, just everything that’s going on here with this business.

How do you say the proportions are in terms of where the leads are coming from? Are a majority of them coming from podcast guesting now or your podcast or somewhere else? Like how does that split look?

Yeah. At this point, we actually don’t have a cold traffic funnel that we’ve tested. In fact, I’ve got, you know, I’ve got a couple of funnels that I’ve done haven’t tested. I’ve [00:24:00] got one that we’re wrapping up and is scheduled to be testing kind of going into December January of 2025. So I would say that the business in its entirety is coming from podcasts.

And when I started doing, so this is, know, this is where business owners can often get stuck and screw themselves. In the middle of doing the summit, had come to the end of one group booking me on shows and didn’t bother re engaging them or anybody else. Because I was also really busy with the, with recordings for the summit.

Yep. And then I kind of came on the other side of it a couple months out and was like, , when should you stop the thing that is working the best for your company? The answer is never. And so that’s when I, kind of engaged the current company.

Okay, great. I think we’ll get time to talk about the molecule for a little bit. I just like to kind of wrap up with one final question here. I always like to, Get an answer from because people that are listening to this that are [00:25:00] maybe have smaller businesses than you, smaller podcasts or trying to work their way up.

It can sound discouraging or, you know, they hear someone like yourself that seems like, wow, he’s been doing it for so long. Things are so good. Everything is great, but that’s not the case. You know, it can look that way from the outside, but. What would you say is a current, either a challenge or a priority or something that you’re really focused on in your business right now and need to work on it moving forward.

That’s not perfect.

Yeah. think there’s two things. One kind of very podcast related is getting my clout online up, which is, you know, is not easy. All right, you’ve got to be putting out good content. You’ve got to be tweaking that content and keeping track of what content is working and then recreating that. That is a challenge.

And I have a company that I work with that will do shorts that will come to my office and record videos and get those shorts out there. There’s a, that’s a lot of there’s a lot of effort, but all of these things are things that you can do on your own. And I think you [00:26:00] probably don’t, depending on where you’re at, you probably don’t need to focus on that social media clout first.

It’s just where I happen to need to focus so that I can get on bigger and bigger shows. I’m, and I’m also by getting. People on my podcast and then having being on their podcast, I’m creating relationships with people who have more clout, right? So can start to do introductions to other people who have more clout.

And I do a good job on interviews. I do a good job interviewing people. And so they’re very comfortable introducing me up the ladder. So I think that’s one of the things that that, that I’m working on. And then like, the reality is, is I don’t have a cold traffic funnel that works right.

And for those who maybe don’t understand exactly what that is, you’re on facebook, you’re scrolling, you see some sort of ad that’s compelling enough for you to click it, you click through it. The content on that landing page is compelling enough, which needs to be very compelling for you to purchase right away.

That’s a cold traffic funnel. If, and when we get that to work, that’s a better place for me to send the traffic [00:27:00] when I’m a guest at other people’s shows. Your audience has been with me a while. They have a sense that I’m honest guy. You know, if they heard the whole story, I didn’t even want to be in the supplement market.

This is not my desire. This is not the only way I have to, to make money. , and so when they hear enough of that story, they have enough confidence to go to the website, nothing scares them away. And so they make a purchase. And, and, and so that’s great. But if that were a more consistent messaging, right, if it were tighter, then we would have significantly more sales.

And so. What we end up building and putting together that works for the cold traffic funnel will be something that is the, is the thing I send when I go on shows. And one of those is I, you know, currently don’t have a freebie, although I think I’ve assigned that to my team that just reminds me, I need to follow up on that.

know, when I go on a podcast, Hey, go to this page, right? There’s a unique link for everybody. We’ll have a unique link for you. Go to this page and then, Hey, you want, you know, you want a free, you know, what are the best longevity [00:28:00] supplements on the market? You can get that for free. Just give us your email.

And that’s an important piece of any sort of funnel that you might have.

Right. Yeah. It’s always interesting to hear these, let’s call them higher level problems, you know, the more advanced, like what someone at your stage is thinking of in their business versus someone who’s just starting out and is not maybe tracking the data of all the podcast appearances they make or being able to afford companies, that sort of thing.

So it’s interesting to hear what is down the road. If you’re starting out or if you are at this level, maybe realizing I should be doing that. Chris is doing this and why didn’t I think of that? So. Yeah. Thank you for sharing that. And so on that, you talked obviously about the molecule. I would love to take a couple of minutes just to, the main thing that stood out to me is the, the longevity experimental result, like that, that 90 percent extension of life, can you elaborate on that however you need to, but , when I hear that, I think, so what person lives 90 percent longer, but you tell me.

Yeah. So [00:29:00] if the average person lives 90 percent longer, the average person lives to 152. There’s a lot more that research that needs to be done to be talking about those things. current theory is related, it’s called the BOSS theory, Buffering Oxidative Stress System. And, and, and I’ll, let me.

talk about that theory in a sec, in a second and just share.

So our most consistent testimonial is people take the product in the morning, They report mental focus and energy during the day and then better sleep that night. And what’s kind of profound and very important in that all know that sleep is good for our mental, physical and emotional wellbeing. So if that’s all we’re doing is helping sleep in some way, whether it’s the length of sleep, the depth of sleep, the amount of in rim versus rim, whatever we’re doing that’s getting these amazing testimonials, that’s already good for your mental, physical and emotional wellbeing.

When you couple it with another piece, which is I said, will you take this in the morning and sleep better at night? I’m not aware of anything you [00:30:00] can take in the morning and pause and positively impact your sleep at night You can get exercise that’ll positively impact your sleep You can wake up and get exposure to the sun and that’ll Kind of get you in line with the rising and falling of the sun get your circadian rhythm in line and that will help you sleep but other than that like you really have only the option of You Of prescription sleep aids.

And there’s a really great book by Dr. Matthew Walker called, Why We Sleep, that says these sleep aids, the problem is they make you feel refreshed when you get up, but they’re actually blocking the REM and NREM sleep, the healing and restorative sleep that you are supposed to be getting. So you, like, it may feel great that you’re not tired in the morning, but you’re not healing, your body’s not going through its natural healing processes.

And ours, you know, you take in the morning, those you take, take at night. So that’s our most consistent testimonial. What we believe this is doing is operating on the mitochondria. I’ve kind of got a longer [00:31:00] story. This is, you know, more focused on kind of delivering value to people interested in interested in guesting.

So I’ll keep this story kind of short. A lot of supplements are really proud to say they operate at the cellular level. The mitochondria, there’s a mitochondria, the powerhouse of every cell there’s between 50 and 5, 000 of those in every cell in your body. And those produce the energy for those cells to be what they’re supposed to be, whether it’s a heart cell, liver cell, kidney cell, lung cell.

And. Just like any other powerhouse, there’s a negative byproduct, right? Your car going down the road has exhaust power. Your power plant has a smokestack. In the case of mitochondria, it produces But when that internal mechanism gets overwhelmed, those reactive oxygen species are left to of their own accord. I call them like little bumper cars running around damaging everything that they bump into. And then that’s where the ESS 60 molecule comes into place. It can hold six of these negatively charged particles.

And those reactive oxygen species are negatively charged particles. [00:32:00] So it holds onto them until those management processes, resources are refurbished or replenished, and then they can take them off of that ESS 60 molecule and get them out of the mitochondria. And so by, by doing this, that’s why we say the ESS 60 molecule is the boss buffering oxidative stress system.

And if you’re improving the mitochondria, which exists at quantities of 50 to 5, 000 in every cell in your body, by the way, there’s none in blood cells and there’s about 2 million in neurons and brain cells. So if you can improve how that mitochondrial functions or reduce the negative impact when that mitochondria is stressed, then you’re gonna get amazing testimonials from head to toe.

And that’s what we have. And, and I, we don’t need to belabor this. I’m happy. I’m glad I get to deliver value on the side of, of guests. And if anybody wants, they can reach out to us. We have an amazing team who can answer most questions. And, and then we’re gonna have a link that they can, they can go to to kind of [00:33:00] contact us.

Love it. Yeah, well, you can clearly see that you’re well versed in talking about this material, I love hearing about things like that, because that’s what, you know, got me interested in the health and wellness niche, because you should be proactively taking care of your own health, seeing what’s out there.

If you just go to the doctor, you’re missing out on a lot. And, you know, through podcasting and the internet these days. There’s such a wealth of information out there people like you are doing this research and developing these things It’s so exciting that we can do that and you can actually make an effort on your own to go and improve your own health and improve your life.

And I see that all the time, you know, in the work that we do with our clients and people like you. So thanks so much for sharing your insights on the business and for what you’re doing with your, your products as well. And we’ll definitely have the, my vital C link, your podcast, your socials, all that in the show notes.

But Chris, it’s been a pleasure. Thank you.

Thanks, Joel.