This 1 Mindset Shift Can Unleash Massive Results for Your Podcast and Business

Have you been feeling stuck when it comes to delegating and scaling? I. With the tasks for your podcast and your business, are you spending hours on things that you shouldn’t because you feel nobody else can do this quite the way I want it?

You know, I’ve just gotta do it myself. Today we are talking about this one crucial mindset shift that can help you break out of this type of thinking pattern. And start delegating, saving time, and unleashing your results in podcasting and business. This is profits through podcasting where we help health-focused entrepreneurs generate leads and revenue for their businesses through podcasting.

I’m your host, Joel Oliver. Maybe you are a professional delegator. Okay. And if so, that’s great. You’re lucky, and I wish I had that skill because it’s something that many of us struggle with as entrepreneurs. Not being able to find that proper help or overcomplicating things to the point where it doesn’t even seem like it could be delegated. Like there’s just no way I could give someone else this task. It’s too complex for anyone, and maybe in that case it’s true, but. That is the issue then if it seems that it is too complicated, well, we need to simplify the process and the tasks at hand.

We need to make everything easier so that it can be delegated. Okay, that’s your block, that it’s that the process is too complicated, not that it actually can’t be delegated to someone else. And we also need to be thinking how to identify things that we can learn to let go of if there’s something in the way of us actually being able to trust others and get help in terms of delegation.

So I had a podcaster come to me recently and she told me, I like what the podcast is doing. She’d been doing it for quite a while, but she said, I’m spending too much time on it. What can I do here? How can we make this more efficient so I can keep it going, but I can use my time on other things in the business.

Now the interesting thing here with this podcaster is she had actually already delegated the podcast production. And I talk about that here a lot. You know, that’s our business. I talk about how you need to outsource. That work. Focus on the content creation. Let someone else do the editing and the notes and whatnot.

She actually already had done that. She had nice systems in place for everything, for getting guests, the scheduling, everything. She has a VA in her business, so on the surface it looked fine, but here’s what she was doing. That was taking a long time. Despite having all of this outsourced with her podcast, she was on her own going through every single episode and making these little edit suggestions.

Like, can you add a little bit more of a pause here and copy this word, paste it here, these sorts of things. So when we had this conversation about how can we make this work better and take up less of her time, the first thing I said was, listen, you have to let go of this mindset of 100% perfection because it is costing you hours and hours of extra time, and almost literally for nothing.

Like we’ve gotta look at the big picture here. I said if you could do this podcast, put the episodes out at like they are at let’s say 98% perfection. So if you are trying to get it to a hundred percent, let’s say we get it out at 98%, but save you a ton of time in exchange , that adds up. Like if you talk about hours per episode, think about one a week and over a year, multiple years, that’s a lot of time she could save, you know?

So I explained how other things matter. A whole lot more than these little nuance things that just, they, they really don’t make a difference. No one is tuning in or outta the podcast because you put a word here or adjusted the length of a silence. I mean, this is just, this just doesn’t make any sense.

Right. Hypothetically, let’s say we took all that time that she had been spending on that and we just put it into doubling the amount of podcast episodes that she did you, you think about it on that sort of a scale, think of the extra results that would come from that. As opposed to what that time had been going towards these tiny little minutiae that just was irrelevant.

It was just sending her time into a void. She was getting nothing back from it. Okay. So that’s the type of thing we need to be aware of when we say we can’t outsource, we can’t delegate, or we can’t save time ’cause it’s just gotta be perfect. I’ve gotta have a hand in it. We have to let go of that stuff.

Or you’re right. You won’t be able to delegate. I’ve had this type of thing come up before too with people who want to come work with us, and they tell me, well, I just don’t know how I can find someone who can make all these little edits like I do. I go through it myself and I take out sentences, and I move things around and cut out some of this stuff, and they say, how could I get someone that I, that I know could actually work on the same level as me and make those same edits without my input?

Or how do I write these out on paper for them? And that’s gonna take a long time. And I say, well, you don’t. You don’t do that. Okay? This is where we also need to look at how to reframe this and change. Change that whole thing up because you’re right, if you feel you’re gonna have to go out and find someone who has the same brain as you can make all these tiny little cuts to your episode.

You’re not gonna find someone to do that, and you’re gonna be stuck wasting your time on these things that don’t matter. Yes, of course there’s merit to having a, a good quality podcast and not having boring parts and things like that, but you really need to assess, well, all these extra hours that I’m spending on it, are they really actually making a difference or am I just making this up in my head that this actually causes a difference in listenership?

And then how can I go about resolving this in other ways?

So someone in a situation like that, one of the first recommendations I make is getting the raw recording closer to where it should be. So then perhaps you or your, your assistant, hopefully could just be worrying about a final approval. So if you’re doing an hour long conversation and then having to go through and trim out a whole bunch of content to get it down to 45 or even 30 minutes,

start being aware when you’re doing those interviews, do I need to say this right now? Is this really pertinent to the conversation at hand? And if the answer is no, don’t even say it. So then you’ll start with a shorter, more refined recording right from the get go, and you don’t have to have this process of going through and cutting all this stuff out. Another story I want to share here as well in a similar vein. This is from a former client actually, that we, we don’t work with anymore.

For this reason, and this was a lesson learned, this just wasn’t a good fit. This happens every now and then. We didn’t really know until we got going. We try to screen this stuff every entrepreneur. I think if you’re doing some kind of service based thing where you’re working closely with someone, you wanna make sure it’s the right fit.

You do your best to try to figure that out, but you don’t always realize until it’s too late. So in the case of this client. . There’s a podcaster. Of course. Everything we sent out, the show notes, the social media clips, everything. They picked it apart. Every time they had something to come back with, we needed this change.

This wasn’t really worded right. The notes had to be exactly a certain way and they were getting frustrated by it. And fair enough to them, okay? Some people are just more, let’s say creative or artistic or whatever they want their little flair.

They, they have that view that things have to be done a certain way and it’s their style. Totally get it. That can be hard to outsource because no one else is. You. But I will say I think we do a pretty good job here with, with our work. This is quite rare to happen. Like 99% of the clients

they’re happy with what we do. They love it. They, they just let us do our thing. Every now and then you’ll get someone like this. So because of that low number, I am quite confident it’s not an US thing, it’s a them thing, and that’s totally fair. But what I’m thinking for this client is none of this matters.

Okay. It’s not like the notes were full of spelling mistakes or the, the social media clip, the captions were full of spelling mistakes, you know, or the clips were completely irrelevant. It was fine work. They just had this, this hangup on these little details, and the issue that I’m getting back to here is it was costing them so many extra hours.

And ultimately, I don’t know what they’re up to now, but I suspect they’re probably still struggling trying to delegate this stuff and delegate within their business. And they’re stunting their growth because of it. Matter of fact, I know from when we started working together, that was a frustration they had was like, I just can’t get enough time to grow.

This stuff is taking too long. It’s kind of frustrating. And then when working with, with us, the episodes were getting delayed at times going out ’cause they took too long to uh, approve or they wanted to change things. You’re asking for trouble. Ultimately, they’re not saving the time that they wanted.

Like it’s not resolving the problem, you know? I see this too of people come to us and say, I don’t want every service you offer. I am gonna do the notes still and I’m gonna do this thing, but I want you to do this and this. I already know. ’cause I’ve seen this so many times.

It’s not going to work for you. You’re gonna have the, the exact same problem you have right now with not having, having enough free time, things not running smoothly. You’re going to continue to have that problem. Trust me, you don’t have to work with us, but I’m telling you that we do this for a reason.

You have to take everything because this is how we help you. So someone like this who is struggling to delegate and then they just, they can’t leave well enough alone and just accept like, okay, this is good enough. I should be spending my time on something else more important in my business. They just have to obsess over that.

They’re just gonna be stuck in the same situation. Okay. I’m talking kind of passionately here, but I don’t necessarily wanna make a declaration of what’s right or wrong because to each their own, if you feel that you have to do that, and that’s just how it has to be and you can’t get past that, okay?

But understand that if you insist on this, doing things a certain way and and operating like that and not being able to delegate, there are, at the very least limitations. That are going to be caused by these decisions. Maybe you cannot scale and that’s fine. Maybe you don’t wanna scale. Maybe you’re happy the way it is.

You, you like doing things your way, but you like the income level that you’re at and everything’s fine. Okay? But if you’re having these frustrations, like, why can’t I find anyone to help? Why can’t I get this done properly? Why don’t I have enough time? Then it’s time to reconsider and rethink, okay, maybe I need to be open to a different approach to these things.

Another way to think about this as well is simplification. Just how can you make everything.

Simpler, whether it is this type of thing we’re talking about and how you deal with your own podcast episodes or your SOPs, the systems and processes that you put into your business, how you do things, which then translates into how you can teach others to do things and and delegate. I’ve written SOPs for our company and I think, you know what, this is the simplest I can make it.

Then I’ll go back another day and I’ll refine it again and think, well actually, okay. I was surprised at how much I could take outta there, and then I’ll show it to my business partner and he’ll say, we don’t need this. We don’t need this, we don’t need this, but the realization is okay at the beginning, this was way too complicated. I didn’t need all these steps. And then if you have too many steps in an SOP or a system, anyway, stuff starts getting confused.

It gets missed. Mistakes start being made. So, yeah, that’s a great example where I would make that first copy of the SOP and say, no one’s ever gonna be able to understand this. How can we outsource this? But then we realize you just didn’t need to type all that. You don’t need to type out a paragraph for every little contingency, every little thing that could go wrong.

You know, they can always come and ask us. You hire smart enough people, like they understand how things work. You don’t need to babysit them and write out every little thing. So keep that in mind when, if you’re coming into these situations where it’s like, I just can’t get this system refined enough and simple enough to even give anyone, well that’s probably a you problem.

Look at it again. Get some advice, figure it out. How can we streamline this and make it easier so that we can delegate it? You know the guys who started McDonald’s, they didn’t say, well, no one’s ever gonna be able to make a burger like this. So I guess we’re just gonna stick with the one restaurant and work here forever. No, they figured out how to streamline it, and that’s the way you need to be thinking. If you come up with these situations where you think that, no, that can’t be streamlined, there’s no way to delegate it.

Yes, there is this is the huge mindset shift. The big lesson that I’m trying to impart on you here today is if you are a person who gets stuck, you feel that you can’t delegate, and with that comes, there’s not enough hours in the day. I’m never getting enough done. I. I don’t know who to get for help.

This stuff is all too complicated. These are all problems that we can overcome, but you need to first understand the mindset shift required here. It is not that there is nobody out there in the world who can help and that you just can’t find good help.

It is not that the process is too complicated and you have to do it yourself. None of those things are applicable because look at the businesses in the world. Look at the entrepreneurs with teams. It is possible. So if you’re constantly coming up with this issue and feeling like, I have to do everything myself, this is a you problem, okay?

And I know that from experience, I’m telling you from my own, my own situations and how I’ve learned. Okay? So if you want to scale your business, you want to scale your podcast, you know that you need to delegate, but you’re struggling with it, this is the bigger problem. No, it’s not always simple to find good help. Even if you have an open mind about finding it, it’s not always that easy to come across the right person, but they are out there and understanding This will help you immensely when it comes to delegating within your podcast and your business.