If your podcast isn’t already on LinkedIn, then you should definitely consider exploring the platform. The business-focused social media channel is all about growing your network and bringing your brand in front of a wider audience. Whether you’re looking for sponsorship opportunities or partnerships or you simply want to get in front of potential listeners, setting up a profile on LinkedIn for your show could give you the boost you’re looking for. Let’s see how you can grow your podcast with LinkedIn.
Showcase Your Brand
Ensure your profile stands out on LinkedIn. Making sure the name of your podcast is front and center and including a great profile picture is a good start. In the ‘Introduction’ section, you should add the essential information that lets readers know what your podcast is about and why your take on the subject is unique. To really leverage LinkedIn to grow your podcast, you should also check that your profile clearly reflects your brand.
Connect with Others in Your Niche
Whether you’re planning to use LinkedIn to connect with other hosts in your niche or to find guests that your listeners would love, it’s important to make those connections meaningful. Think of it as social media with a defined business purpose. LinkedIn is the perfect place to dig into when you’re on the hunt for like-minded allies whose mission aligns with yours.
Share Your Show
LinkedIn is a fantastic place to give potential listeners a taste of your show. Share highlights or video clips, add a quote graphic or two to advertise an upcoming guest, or even post relevant niche-related content for visitors to your page to enjoy. It’s even possible to share expanded episode content with your listeners via LinkedIn articles. And we definitely can’t ignore video as a way to attract visitors to check your show out — videos get on average three times the engagement of text posts!
Interact on LinkedIn
Who needs to spend more time on social media? You do if you’re hoping grow your podcast with LinkedIn! To expand your network, you will have to consistently engage on the platform and interact with others to build your profile. Plan a minimum of 10 minutes per day to share content related to your podcast on your page. You also need to speak with others and make the connections that will build up your network, respond to other people’s content and try to form authentic relationships. Keep an eye on your inbox too when you start sending out connection requests and getting in touch with potential guests or sponsors. The last thing you want to do is find an important message six months after it was received.
It’s also worth bearing in mind that you’re looking to forge meaningful relationships, so be authentic in your communications. Don’t have a one size fits all template you send out to new connections. People are less likely to take you seriously if you don’t send out genuine, personalized messages. After all, your central goal is to serve your audience with useful content and LinkedIn is a great resource to help you do that.
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