When podcasting, you need to publish podcast episodes regularly. Whether you’re in the early days of enthusiasm for your podcast or you’re a veteran host, it’s helpful to drill down into the specifics of your schedule. This way, you can maximize your show’s chance of success.
Maintaining momentum with your podcast is central to attracting and keeping your audience. Once you’ve established a schedule, you must stick to it. You might be going for a short and snappy episode that runs Monday to Friday, something longer once a week, or producing a huge monthly update show. Practically any timetable is fine as long as you stay consistent.
Stick to the Schedule!
If your audience is expecting to download your newest show every day, week, or month, you need to make sure it’s ready and available for them. If you flake out on your listeners regularly, they’re going to flake out on you too. Letting down your followers means they’ll give up on your podcast.
It’s much better to consistently meet your audience’s expectations so they look forward to your next episode. Being sure to publish podcast episodes regularly is key when trying to grow an engaged subscriber base. If you can’t stick to a regular schedule, then seriously consider whether podcasting is really for you. If you’re publishing episodes too infrequently or inconsistently, it will really be an uphill battle to grow a loyal audience.
All of this is no big deal if your podcast is a hobby and completely for personal enjoyment, but if you started your show to complement your business and grow your reach, then you’ve got to leverage momentum. The central problem with veering off from the schedule is that people will think you’re inactive and unsubscribe from your show.
Planning Interviews
If your podcast is a one-person show, it’s easy to work to a timetable that suits you. It means you can be super-flexible about setting your timetable. You can even record batches in advance so you can stick to your schedule.
If you’re planning to have a guest on each episode, then you’ll probably have to be stricter about recording your shows as you’ll have to fit in with their timetable too. This can add to the pressure in a positive way, though. It may give you the nudge you need to publish the podcast episode on time!
Quality over Quantity
This is a good rule of thumb alongside consistency when you’re looking to build an audience for your podcast. Consider it when you’re initially setting your schedule. You don’t have to stress yourself to burnout with a weekly schedule if it simply doesn’t work for you. Be honest with yourself about the capacity you have to do your show without losing enthusiasm for the topic.
In our experience, despite all best intentions, podcasters who aim to do more than 1 episode per week can rarely keep up. Set yourself up for success by giving serious thought to what you can realistically maintain for the long haul.
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