Podcast guesting is a great way to grow your own audience, brand, and business! As a podcaster, you’re already comfortable sitting in front of a microphone and camera, so why not gain exposure to new audiences by appearing on other shows?
You have to put a little work into finding great shows to be interviewed on. Consider quality over quantity. If you spam hundreds of podcasts just to see who hooks, not only will you be wasting the host’s and listener’s time, but also your own. It’s important to find the best-suited podcasts to you and your style. That way you’re likely to resonate with the highest number of listeners and bring them the most value.
If you’re not quite sure where to start with finding the right shows to be interviewed on, here are a few pointers.
- Sign up to podcast matchmaker services such as PodMatch or PodcastGuests.
- Network like crazy! You can reach out to other creators in your niche in real life or on social media. Attending conferences is a great way to meet other podcasters face-to-face. However, there is a myriad of great ways to forge a relationship with other creators online, too. Look for Facebook groups, LinkedIn groups, follow discussions on Quora, Reddit, or Twitter, or check out Instagram hashtags and send messages.
- You can ask your audience what other shows they enjoy to get a better idea of which podcasts to target.
You could also consider offering podcast hosts that you enjoy listening to a guesting swap. If you appear on an episode of their show and vice versa, it is mutually beneficial for everyone. Also, be sure not to forget that your audience is at the heart of your podcast. You’re looking for listeners you can help and serve with your awesome content, so keep any guest appearances or swaps focused.
How to Reach Out to Fellow Podcasters
Think about how you’d like to be approached regarding being a guest on other podcasts. Remember that if you’re a new podcaster, you will likely have to start at the bottom and appear on some smaller podcasts to build your profile before moving on to the big shows. This will give you some great practice in the meantime! Believe me, there’ll be some moments you’re glad not many people are listening 😉
Write your target podcast host a concise e-mail and make your request clear from the start. Tell them what you want to discuss and why it would be exciting and valuable to their audience. Then, include a little information about your background. What makes you an authority on this topic? You can also let them know how you’ll provide value to them and their audience, such as sharing and promoting your guest appearance to drive listeners to their show.
Being a guest on other podcasts is about giving, not just taking. So, make sure you find podcasts that are the right fit for your expertise and style to ensure your guest spot provides value for the podcast host and their audience.
