There are many benefits to having guests on your podcast. One big benefit is that their audience gets to see your content and brand, IF the guest decides to share their episode to their audience.
To increase the probability of this, we need to make it as simple as possible for them to do so. We can’t expect a guest to followup and ask when the episode is being released or how they can promote it. We must proactively do this.
The best way is by sending a followup e-mail letting the guest know their episode was published, and providing them information and resources to help them easily share.
You’re welcome to use our guest followup message below, just tweak it to fit your needs! Some ideas would be adding a direct ask for the guest to share to their mailing list if you know they have one. Some people even like to send handwritten thank you cards or gifts.
Simply add this as a task in your podcast creation workflow so you’re always reminded to get this message out to the guest as their episode is going live!
Hello!
Thanks again for your time to appear on Profits Through Podcasting.
Just writing to let you know that your episode is now live!
There are a few ways to share/listen:
Website: ########
Apple Podcasts: ########
Spotify: ########
In the coming weeks we’ll also be sharing some clips on social media, and we’ll be sure to tag you. Feel free to share and re-post!
You can also download and publish the clips yourself if interested: ###############
Our social profiles are:
IG: @ecpodcaststudio
Facebook: @ecpodcaststudio
LinkedIn: @eastcoaststudio
Thanks again, and if you happen to have a suggestion for another potential guest who’s an entrepreneur generating leads and revenue through podcasting, please let me know.
Joel
P.S. – If you have a moment, we’d appreciate a 5-star rating on the podcast platform of your choice!
