Podcast: Profits Through Podcasting: Turn Listeners Into Customers

Use Podcasting to Deal with the Trust Recession

What if you could turn your podcast into the ultimate tool for building trust and credibility in the digital health space? We are deep into the trust recession—a time when trust doesn’t come easy thanks to scammy offers, AI slop, and bad past experiences online. The default mindset is for people to NOT trust you. […]

Why Health & Wellness Podcasters Need to Be Careful About Using AI

Are AI-driven shortcuts jeopardizing your podcast’s reputation and connection with your listeners? AI can be a double-edged sword in health and wellness podcasting. It can offer time and cost savings, but also potentially undermine quality through editing errors like incorrect filler word removal and robotic sound enhancements. I emphasize the importance of maintaining authenticity and […]

Top Considerations Before Launching a Health and Wellness Podcast

Is launching a podcast the next best step for elevating your health and wellness business, or are there better alternatives? Podcasting is a strategic, highly profitable tool for many health and wellness businesses, as proven by our clients here at East Coast Studio. However, it’s not the right choice for everyone. Today I’m examining whether […]

EXPERT SERIES: Don’t Destroy Your List! Email Advice with Amy Griffin

Get ready for the email tips that every health and wellness podcaster should know! Today I’m welcoming Amy Griffin, an expert copywriter in the women’s health and wellness sector. Email is a massively powerful tool in building trust and communication with audiences, as well as protecting your business. Amy shares shocking stories from her clients […]

BONUS: Every Podcaster Needs These Takeaways from PodSummit 2025

Here are my insights from a podcasting event that can propel your podcast to new heights in the health and wellness niche! I went to PodSummit YYC 2025 in Calgary this month, now I’m telling you everything I learned that you can utilize on your own podcasting journey. I explain the powerful role of networking […]

Don’t Waste Opportunities: Do These Things for Every Guest Interview

Could personalized guest outreach and interview skills be the keys to elevating your podcast’s success and expanding your audience? It’s time to master these skills to expand your podcast’s reach and influence. Turn each guest appearance on your podcast into a powerful growth tool by tapping into their networks and giving your guests a big […]

Why Your Wellness Business Instagram Content Isn’t Landing with Alison McLean

Ready to learn how refining your messaging will enhance engagement in your health and wellness business? Alison McLean is a seasoned physical therapist turned highly successful business coach, who is especially knowledgeable when it comes to Instagram. Because of an unexpected job loss, Alison created Ignite Ur Wellness Business, a thriving platform that helps wellness […]

You’ve Lost Thousands of Dollars by Not Valuing Your Time

Are you overlooking the untapped potential of task delegation to boost your business revenue and personal well-being? Through real-life stories, I’m illustrating the pitfalls of resisting delegation in this episode. I’ll highlight the importance of focusing on high-impact activities that truly drive business growth. You’ll hear my personal journey of overcoming delegation challenges, and learn […]

EXPERT SERIES: Working Hard Isn’t Important, Cultivating Demand Is with Dr. Meghan Walker

What strategies can health entrepreneurs use to transform their careers and impact lives on a MASSIVE scale? Dr. Meghan Walker, a pioneering figure in the health and wellness industry, is obsessed with the intersection between health, high performance, and entrepreneurship. She founded Clinician Business Labs to empower clinicians to build sustainable practices and make naturopathic […]

How to Build Credibility and Authority Through Health and Wellness Podcasting

Are you ready to transform your health podcast from unknown to unstoppable by conquering imposter syndrome and building unshakeable authority? We explore the importance of persistence, consistency, and valuable content in establishing trust and influence. By sharing examples of engaging with smaller podcasts and crafting a well-defined brand, I highlight how these elements are crucial […]

450 Episodes and Counting: How Podcasting Became a Primary Source of Leads for Brian Gryn

Transform your passion for wellness into a thriving online coaching empire! Brian Gryn is a leading wellness coach who successfully moved away from corporate life. We uncover how he tailored his business model during the COVID era, capitalizing on digital platforms and launching his influential podcast, “Get Lean Eat Clean,” which now boasts over 450 […]

Is Growth the Right Priority for Your Health and Wellness Podcast?

Is prioritizing your health and wellness podcast’s foundational elements instead of audience expansion the key to unlocking unprecedented growth for your business? There are some crucial business fundamentals that you’ve got to consider before focusing on audience growth for your health and wellness podcast. I’m sharing an audit of a life coach’s podcast, revealing how […]

Staying Relevant for 17+ Years in the Online Health Coaching Space With Tina Haupert

How has this podcast become a treasure trove of wellness solutions for high-achieving moms who become clients? Tina Haupert started her blogging journey in 2008, sharing snippets of her life, including meals, workouts, and wedding planning. However, by 2019, facing burnout and a diagnosis of ulcerative colitis, she pivoted towards health coaching, focusing on personalized […]

Downloads Jumped 1600%! Too Good to Be True? – Testing Paid Ads, Part 2

What can you expect from using paid ads to promote your podcast? For Part 2 of our series on paid ads, the platforms I’m examining are Overcast, Podcast Addict, Castro, mowPod, and AudienceLift. Strategic paid ads can unlock impressive podcast growth. I’ll tell you how we achieved a mind-blowing 1600% INCREASE in downloads and if […]

Coaching Session! A Look at Zoa Conner’s Wellness Business and Podcast

What would it be like to sit down with a coach to determine how to better use your podcast to generate sales? You’ll get an inside look at exactly that today, as we showcase a coaching call I did with Zoa Conner. She is the host of Sustain Your Vitality, which has become an essential […]

Instagram Cold Outreach Lessons for Your Health and Wellness Podcast with Coach Diana Leigh

Cold outreach on Instagram along with your health and wellness podcast is the ultimate combination! Functional nutrition coach and creator of The Anti-Macro Method, Diana Leigh, is sharing what she’s learned from doing successful cold outreach on Instagram. She emphasizes the importance of initiating natural and genuine conversations, rather than jumping directly into sales pitches. […]

How to Get and RETAIN More Listeners for Your Health and Wellness Podcast

Are you making the most of audience insights to boost listener retention and grow your podcast community? Most health and wellness podcasters wonder how they can get listeners, but retaining those listeners is perhaps even more important. Today I’m sharing strategies for creating high-quality audio experiences that keep people listening. You’ll learn how to use […]

The Realities of Combining Passion and Business with Gena Bradshaw Vitale

Learn how this two-time cancer survivor uses podcasting to open doors to new business opportunities and collaborations in the holistic wellness space! Gena Bradshaw Vitale, founder of Holistic Human Performance, takes us through her innovative business model that blends online and in-person coaching, digital courses, and wellness products to support clients in achieving a holistic […]

THOUSANDS of Dollars Lost by Abandoning a Podcast

It’s critically important to maintain consistency in podcasting if you want to transform it into a powerful marketing tool Today I’m sharing a cautionary tale of a former health and wellness podcasting client who succumbed to “podfade,” highlighting the missed opportunities due to inconsistent podcasting habits. Having a streamlined podcast workflow is essential to avoid […]

The Truth About Getting Sponsors for Your Health & Wellness Podcast

What does podcast monetization via sponsorships looks like for health-focused entrepreneurs? Sponsorships, while sometimes seen as the ultimate goal, may not always be the best path for all health and wellness podcasters. Instead, I share strategies on how to transform your podcast into a robust marketing tool that converts listeners into loyal clients. We examine […]

Teaming Up for Triumph! Podcast Monetization As a Co-Host with Marnie Dachis Marmet

What role can a podcast play in building trust and expanding a health coaching business, especially for women entering the empty nest phase? Marnie Dachis Marmet’s story begins with a lifelong passion for health and wellness. Transitioning into health coaching in 2015, she co-hosts The Art of Living Well, which has become an influential platform […]

This 1 Mindset Shift Can Unleash Massive Results for Your Podcast and Business

Ready to discover the key mindset shift that will supercharge your podcasting success? There’s a mindset shift required to break free from the perfectionism trap I see many health and wellness entrepreneurs stuck in. The trap usually leads entrepreneurs to spend countless hours on tasks that could easily be delegated. Through the story of a […]

How to Book Your DREAM Podcast Guests with Devan Gonzalez

What are the key strategies for securing influential podcast guests on your health-focused podcast? Devan Gonzalez of Strive 11 Fitness skillfully integrates podcasting with his business to create powerful networking opportunities. His podcast, The Mindset Cafe, is his platform to promote collaboration over competition in the fitness industry. By showcasing the importance of high-quality podcast […]

Keep Every Listener! Know These 5 Reasons People STOP Listening to Podcasts

Don’t make these often-overlooked podcast mistakes that listeners hate! Health and wellness podcast listeners have 5 top reasons that they give up and ditch podcasts. I’m going through them today, showing you how top-notch audio quality is essential for keeping listeners tuned in, and other things that can make or break your show. I’m also […]

How Medical Professionals Become Entrepreneurs with Suzy Wraines

How can you leverage podcasting to not only build authority, but also create meaningful connections that fuel your business success? Transitioning from a purely medical career to entrepreneurship can be tough, but your podcast can be a pivotal tool to help you get there. Suzy Wraines’ podcast, “Starting a Business Simplified,” has become a cornerstone […]

100 Episodes WASTED! Fix These 4 Simple Podcast Blunders in Minutes

Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor […]

How Podcasting Attracts Weight Loss Coaching Clients with Siobhan Key

How does this doctor use the power of podcasting to nurture an audience and drive business growth? Dr. Siobhan Key is with us to explore her journey as practicing physician and dedicated weight loss coach and podcaster. Her podcast, Thriving As A Physician, has published over 300 episodes and is a major lead generator for […]

The Incredible Moment That Permanently Increased Podcast Downloads for Philip Pape

This one simple strategy will get you more podcast listeners, almost overnight—no tricks required. Philip Pape, who successfully turned his passion for fitness into a thriving coaching business, leverages his unique personality and engineering background to deliver data-driven insights that captivate his audience, while consistently generating evergreen content ideas that deliver lasting value. He discusses […]

I Launched a Podcast One Year Ago… Here’s Everything I Did WRONG

I’m telling it all so you don’t have to make the same mistakes! It’s been about a year since we started this podcast, and a lot has changed since the beginning. The podcast (and the whole business) has rebranded to focus on health and wellness. We moved from releasing episodes every two weeks to every […]

We Tested 5 Paid Podcast Ad Platforms to Grow Our Show… Here’s What Happened

You can have more podcast listeners overnight – if you’re willing to pay for it. I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners. I recently tested promoting this podcast on five […]

$29,000 and 125 Podcast Guest Appearances Later: Explosive Results Achieved By Chris Burres

A $29,000 investment in podcast guesting that leads to over $82,000 in revenue…That’s a deal we’d all take! Chris Burres has transformed his supplement business, My Vital C, by leveraging podcast appearances. His strategic move to appear on over 100 podcast episodes has significantly boosted his sales and brand visibility. We discuss the benefits of […]

What This Burned Out Doctor Can Do TODAY to Generate Sales from Podcasting: 6 Simple Tips

Could your health-focused podcast be missing out on lead generation and growth opportunities due to commonly overlooked mistakes? I’m sharing the story of a medical professional and entrepreneur who is navigating the rocky terrain of growing her online business with her podcast. Facing challenges like ineffective marketing hires and the pressure of producing quality content, […]

Does Your Health-Focused Business Need a Rebrand? Our Rebranding Journey

Did you know that even if you haven’t done any branding, you still have a brand? I was ignorant to our branding mistakes for years. After repeatedly smashing my head against the wall when trying to convert more new clients, I realized a painful lesson. I had neglected some key branding strategies. Once I realized […]

Email Marketing Success for Health-Focused Entrepreneurs with Tanya Brody

How can email marketing drastically elevate your podcast and business? Tanya Brody is an expert in email marketing, dedicated to helping small to medium-sized businesses generate more revenue through enhanced communication strategies. She assists entrepreneurs in crafting personalized and value-driven emails, which work in tandem with podcasts to nurture genuine relationships and lead to business […]

Transform Your Podcast Into a Brand Powerhouse with Alex Sanfilippo

What innovative strategies can help you streamline your podcast production and enhance audience engagement? Alex Sanfilippo is the innovative mind behind Podmatch.com, a platform that connects podcast hosts and guests. Known for his strategic insights into podcasting, Alex transformed his show, Podcasting Made Simple, by outsourcing content creation to industry experts. This approach caters to […]

Solving Health and Wellness Marketing Overwhelm with Angela Frank

Feeling overwhelmed with all the options to market your business? Tune in to learn the secrets of a marketing ecosystem that can revolutionize your business with less stress and more success! In this episode, I sit down with Angela Frank to explore the power of podcasting within a comprehensive marketing strategy. Angela introduces her concept […]

How a Podcast Built a Global Community of Female Entrepreneurs with Renée Warren

Renée Warren is a trailblazing female entrepreneur and host of the podcast Into the Wild, which has released over 300 episodes. Starting her podcasting journey during the pandemic, Renée has built a global platform dedicated to empowering female entrepreneurs. Her strategic guest selection and consistency have been pivotal in growing a supportive community, establishing her […]

Why You Need To Guest on Other Podcasts with Dustin Riechmann

Dustin Riechmann is the visionary behind 7-Figure Leap, a program that guides mission-driven entrepreneurs to 7-figure success through strategic podcast guesting. Dustin has leveraged podcast guest appearances to significantly boost brand visibility and revenue, specifically for his company FireCreek Snacks. His expertise has enabled him to assist over 200 entrepreneurs in tapping into the potential […]

How a Women’s Health Podcast Grew to 6 Figures with Karen Martel

This episode features Karen Martel, a highly successful health and wellness entrepreneur who has built a thriving podcast, The Hormone Solution. Her journey initially began as a way to market her bioidentical hormone therapy business and improve her public speaking skills. Karen’s consistent efforts led to a significant audience, authoritative speaking engagements, and enormous sponsorship […]

Adding Sponsors to Your Health-Focused Podcast with Bev Hampson

How can health experts effectively monetize their podcasts without losing their authenticity? We’ll get the answers in this episode with Bev Hampson, a veteran media strategist who has dedicated over 10 years to helping women’s health podcasters increase their revenue streams. She is the founder of Category 3, a boutique media group dedicated to supporting […]

How Entrepreneur Podcasters Shine Using EPIC Branding and Authenticity with Jaci Russo

Jaci Russo brings over two decades of marketing wisdom to the table in this episode. Jaci explains the power of effective storytelling, differentiating it from self-centered narratives that often fall flat. She offers strategies for podcasters to establish genuine connections with listeners that become warm leads, emphasizing the need to ask the right questions and […]

We Launched a Podcast 6 Months Ago… Here’s How It’s Going

We launched this podcast about 6 months ago now, and I’ve been doing a lot of thinking. Today, I’ll share our initial motivations and the hurdles we’ve faced, such as balancing solo episodes and guest interviews. I’ll emphasize the importance of commitment and consistency, which is a lesson I preach relentlessly but am now experiencing […]

Podcast Monetization Strategies for Massive Growth with Adam Schaeuble

Adam Schaeuble, the founder of Podcasting Business School, is with us today to reveal the strategies he teaches his clients to convert podcast listeners into paying clients. With extensive experience in both health-focused podcasting and business consulting, Adam now dedicates his expertise to helping service providers, coaches, and consultants transform their podcasts into thriving business […]

Should Your Podcast Have Video or Not?

Should you keep your podcast audio-only or embrace the power of video! I’ll address common fears like privacy concerns and technical challenges, showing how advancements like enhanced laptop cameras and virtual backgrounds have made video production more accessible. I share actionable strategies for incorporating video into your podcast to boost engagement, trust, and visibility. We […]

Podcast Your Way To Multiple 7-Figure Businesses with Dr. Justin Rabinowitz

Dr. Justin Rabinowitz is a chiropractor turned business coach as the founder of Rehab Chiro. In his transformation from hands-on practitioner to a guiding force for chiropractic entrepreneurs, his podcast, Business School for the Rehab Chiropractor, has served as a key lead generation tool. In this discussion, Justin explains why he is such a huge […]

Do You Need a Podcast Network to Succeed at Podcasting?

Are you debating whether to join a podcasting network or to fly solo as an independent podcaster? I’ll go through the potential benefits and pitfalls that can come with network affiliations, such as increased visibility and restrictive creative controls. I’m also emphasizing how remaining independent may be the better option for entrepreneurs by potentially leading […]

Growing a Business with $0 on Paid Ads Thanks to Podcasting with Julia Smith

Julia Smith, MEd, RCT, CCC is a registered Counselling Therapist who owns a group private practice in Halifax, Nova Scotia, Canada. She has skillfully combined her therapy background with her passion for podcasting, creating a platform to empower and connect Canadian therapists. Julia has grown her podcast, Fearless Practice, organically without relying on paid advertising. […]

Value Your Time: How to Prioritize, Delegate, and Make Every Minute Count

In a world where time is our most precious commodity, every tick of the clock matters when it comes to our podcasting and business ventures. I’m sharing insights in this episode on avoiding time-wasting tasks, from the allure of social media to the deceptive productivity of multitasking. With an eye on strategic delegation and focusing […]

17 Years of Coaching: A Podcast’s Role In Staying Relevant with Dr. Amy Johnson

Dr. Amy Johnson makes running an online coaching business look easy! Although after 17 years, that’s how it should be. Amy shares her experience with transitioning from one-to-one coaching to impacting lives on a larger scale through her innovative programs, and the significant role her podcast ‘Changeable’ has played in that process. Dr. Johnson reflects […]

How to Maximize Your ROI from Podcasting

One of the great things about podcasting is how much value you can squeeze from creating a single episode. From shareable social media to blog posts that improve your website SEO, discover how each episode can blossom into a multitude of assets that keep on giving. We’ll also discuss the invaluable networking and collaborative opportunities […]

Make Podcasting SIMPLE Using Systems and Processes with Joe Casabona

To succeed in podcasting, you must publish consistently. To do that, you must ensure the process is as simple and frictionless as possible. And how do you accomplish that? Well, today we’re finding out from Joe Casabona, an expert when it comes to podcast systems and automations. How else could he juggle THREE thriving podcasts […]

Spring Cleaning Tasks to Keep Your Podcast Fresh

What better time than spring to freshen up your podcast? Today we’re peeling back the layers and adding a fresh, lemony scent to ensure your podcast is gleaming and attractive to listeners! We’re so busy day-to-day with our businesses and producing podcast episodes, we can forget that some bits of content could be getting stale […]

B2B Podcasting as a Full Time Job with Greg Myers

Greg Myers, the visionary behind the Leaders in Payments podcast and Podcast609, explains how he turned his niche passion into a thriving podcast enterprise in this episode. With over 300 episodes under his belt, Greg takes us through how he turned the mic into a magnet for success, growing his network of CEOs and establishing […]

How Profitable Podcasters Use Momentum to Podcast for Years

Have you ever wondered why some podcasts soar to the top while others seem to vanish into thin air? Our latest episode tackles this head-on, as I explain the sheer power of momentum in podcasting. Drawing from the uncomfortable truth that many podcasts fizzle out after a few episodes, I’ll show you how it’s persistence […]

$60K in One Day From a Podcast with Dr. Josh Satterlee

On today’s episode, Dr. Josh Satterlee shares how podcasting allows his love of talking and networking to generate real business revenue. From developing cutting-edge training courses to creating invaluable online content, Josh’s journey exemplifies the power of podcasting. As the host of Clinic Gym Radio, Josh enlightens us on the pivotal role of podcasting in […]

I’ve Been Coaching Podcasters for 5 Years But Was Afraid to Start a Podcast

Welcome to the introductory episode of Profits Through Podcasting where I, Joel, take you behind the scenes of our podcast launch. After years of producing podcasts for others with East Coast Studio, it was an encounter with a business consultant that helped us refine our operations and find our niche. Listen in as I share […]

Trailer

Profits Through Podcasting is your go-to resource for turning engaged health and wellness podcast listeners into paying clients. Learn from doctors, therapists, coaches, and more who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business.  Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs […]